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Magna - Forecast Analyst, Market Intelligence...
IPG MediaBrands | New York, New York
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Job Description

Job Summary

The Analyst will contribute to MAGNA's global market research and forecasting effort by collecting data and insights from multiple markets and putting together reports and presentations to clients and subscribers.

Essential Functions

The Analyst will perform market research on the following topics

* Monitoring and forecasting market trends in the advertising marketplace globally.

* Monitoring the growth of advertising spend and advertising costs (CPM) revenues in television, internet, publishing, radio and out-of-home media. This will be achieved through conducting surveys of Mediabrands colleagues, domestically and internationally.

* Analyzing key drivers (audience trends, new technologies) and trends by country (70+ markets), by media category (TV, internet, etc), and spending trends by client category (retail, automotive etc.).

* Analyzing and forecasting the impact of new technologies (e.g. programmatic buying, big data, mobile media) on the media/advertising ecosystem and spending patterns.

* Forecasting long term advertising spending based on historical correlation with the general economy.


* College Degree, with major in Business, Economics, Politics, Finance or Science (NOT Communication, Media or Marketing).

* Familiarity with, and taste for, macro-economic analysis, as the Analyst will need to monitor the economic environment in the geographical markets that he/she has been assigned.

* Quantitative and IT ability: fluency with excel. Ability to perform statistical regressions is a plus, however the position does not require fluency in advanced statistical methods, tools, econometrics or databases.

* Communication and organization skills: The Analyst will maintain and manage a network of contacts in multiple markets (collecting and exchanging data and insights through surveys with other research people in Mediabrands agencies throughout the world).

About Us

MAGNA is the centralized IPG Mediabrands resource that develops intelligence, investment and innovation strategies for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage. IPG Mediabrands is a group of 8,500 marketing communication, media and technology specialists in over 130 countries.

MAGNA harnesses the aggregate power of all IPG media investments to create leverage in the market, negotiate preferred pricing and secure premium inventory to drive maximum value for our clients. The MAGNA Investment and Innovation teams architect go-to-market investment strategies across all channels including linear television, print, digital and programmatic on behalf of IPG clients. The team focuses on the use of emerging media opportunities, as well as data and technology-enabled solutions to drive optimal client performance and business results.

MAGNA Intelligence has set the industry standard for more than 60 years by predicting the future of media value. The MAGNA Intelligence team produces more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness. To access full reports and databases.

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