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Cadreon - Manager, Campaign Management (20151783)
IPG MediaBrands | New York, New York
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Job Description

Position Summary

The Manager, Campaign Management is responsible for delivering successful audience-based programmatic media programs across a portfolio of Cadreon clients. The Manager will provide thought leadership on audience strategies, optimization approach, and campaign architecture and will serve as a key lead in the expansion of relationships with our agency partners.

This role requires a highly collaborative individual who is analytical and uses data-enabled problem solving capabilities to deliver flawless campaign execution - meeting and exceeding client business goals and KPIs. The ideal candidate will have deep experience in programmatic campaign management (display, video, mobile, social); extensive in-console experience with DSPs and exchange-based media buying; superior analytical thinking ability, excellent presentation /client servicing skills and experience managing direct reports.

Essential Functions:

* Maintain a deep understanding of Cadreon capabilities and our client business
* Accountable for the success of cross-channel programmatic client campaigns
* Execute all aspects campaign management processes - campaign strategy; tagging recommendations; console setup; delivery management (pacing, budget, spend); analysis and reporting
* Liaise between the campaign management team and other key internal groups on the account (marketplace, client services, research/analytics, and operations)
* Develop optimization strategies and tactics that will maximize client ROI
* Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
* Support training of team members on all aspects of campaign setup, optimizations, tactics, use of DSP tools, third party data well as the development of writing and presentation skills



* Bachelor's degree required

Work Experience:

* 4+ years digital media experience across display, video, social and mobile; a minimum of 2+ year's in-console audience-based RTB media


* Deep knowledge of digital media systems and tools (i.e. ad servers, attribution, tagging, ad verification)
* Data analysis experience
* Proficiency in MSFT Office; deep experience with data analysis in Excel, including pivot tables and advanced functions
* Experience with statistical toolsets a plus (i.e. SaS, Cognos)
* Great technical proficiency with a marketing mindset and a fundamental understanding of dynamic media economics
* Strong analytical, problem solving and critical thinking skills
* Excellent written and verbal communicator
* Forward / innovative thinker with ability to design / deliver within current capability, process, technology
* Train entry level employees
* Collaborative team-player yet comfortable with independence
* Can multi-task, prioritize, and balance time across clients, multiple partner relationships and internal initiatives on a daily basis while maintaining a profound attention to detail

About Us

Cadreon is IPG Mediabrands Ad Tech unit, responsible for developing best-in-class programmatic technology solutions. In a widely disparate technology landscape, we leverage best-in-class technology to deliver the most comprehensive, highest-performing programmatic solutions on the market. We provide extensive expertise for some of the best and brightest brands across our IPG Mediabrands agency partner landscape. Headquartered in San Francisco, Cadreon operates in 68 markets worldwide.

We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you!

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