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WP - Comp Center -Communications & Digital Content...
Intrawest | Winter Park, Colorado
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Job Description


Opened in January of 1940, Winter Park Resort is the oldest continuously operating resort in the United States. We are located just 67 miles north-west of Denver, which makes us the closest major ski resort to the city. Winter Park's traditions are deeply rooted in railroad, logging, and the early exploration of Grand County and the local Fraser Valley. Our mission is to "create the best memories, again and again," for our guests, our employees, our community, and our strategic partners.

Headquartered in Denver, Colorado, Alterra Mountain Company is a community of 14 iconic year-round destinations, including the world's largest heli-ski operation. The company owns and operates a range of recreation, hospitality, real-estate development, food and beverage and retail businesses. Headquartered in Denver, Colorado with destinations across the continent, we are rooted in the spirit of the mountains and united by a passion for outdoor adventure. Alterra Mountain Company's family of diverse playgrounds spans five U.S. states and three Canadian provinces: Steamboat and Winter Park Resort in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Stratton in Vermont; Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer Adventures in British Columbia. We honor each destination's unique character and authenticity and celebrate the legendary adventures and enduring memories they bring to everyone together.


The Communications Coordinator is responsible for developing, maintaining and distributing program and event content and promotions on Competition Center web pages, social media accounts, newsletters, emails, as well as printed materials. The Communications Coordinator will work with the Business Manager to coordinate marketing and communications efforts with the Winter Park Resort marketing and public relations department and third party firms as needed. Day-to-day activities include content updates and implementation of overall strategy on webpages and sites, social media accounts, email database and campaigns, and sponsor activation on digital content platforms. Beyond the day-to-day updates, the Communications Coordinator reviews the website and all other digital touchpoints for opportunities to improve the guest experience. With support and direction from the Business Manager, the Communications Coordinator will implement the Competition Center strategy for marketing and communications, including digital content.

The individual will be responsible for promoting Winter Park Competition Center winter and summer programs and events to maximize member/participant and fan engagement. This will require collaboration with all departments, brands, sponsors and other stakeholders to develop and execute communications and digital content strategies and initiatives to drive traffic and enhance brand engagement. The individual in this role will glean insights from all marketing, communication and digital content platforms to create and present to the Competition Center management team at weekly meetings in order to inform overall marketing and communications strategy.


* Supports the business manager, event manager, and directors by helping to maintain all avenues of information to and from participants/parents and coaches/ program discipline directors.
* Coordinates all printed and digital content updates, including but not limited to: handbooks, policies, standard operating procedure manuals, member portal content, signage, email marketing newsletters, web pages, social media accounts, radios and phone-in recordings.
* Coordination of the athlete of the week program, including sponsor activation components.
* Helps to coordinate Competition Center events and races, particularly marketing, social media, and communications related to these events. This includes fundraisers including Ski Swap and the WPSEF Fundraisers.
* Obtain photos and videos that can be used for digital campaigns as well as high resolution images suitable for print advertising campaigns.
* As needed, assist the Front Desk Supervisor as-needed in general administration duties of running office or event administration.

Social Media Requirements:

* Along with Business Manager and marketing department, develop social calendar for paid and owned media.
* Successfully leverage brand presence on channels such as Facebook and Instagram.
* Manage Facebook pages, including WPCC Classifieds, Epic Singletrack Series, and Trestle Gravity Series. Develop creative (copy and imagery) for paid social posts.
* Create content and posts that promote the Competition Center and Winter Park programs, events, and experience holistically, while adhering to brand guidelines.
* Work with operations and marketing/public relations teams to address news, updates, concerns and timely information, while balancing promotional posts.
* Analytics reporting and optimization of social media platforms, creating weekly social media reports as part of the weekly communications and digital content summary report.

Web Requirements:

* Manage web content updates that support marketing and/or communications objectives on all Competition Center websites and pages within resort-owned sites such as Winter Park Resort and Trestle Bike Park.
* Work with Business Manager, Event Manager, and other key stakeholders to execute content creation plans.

Communications & Public Relations Requirements:

* Work with the program directors, event manager, business manager and resort public relations department to write and submit press releases to local and Front Range news outlets, as well as industry specific online publications.
* Press releases will focus on topics including but not limited to: general awareness of program offerings, special events and competitions, and outstanding athletic achievements of current and former Competition Center members.
* Develops all campaigns and content for emails, including focus on segmentation strategy, content strategy, and revenue generating strategy.
* Responsible for managing design and content and syncing options to correct customer groups.
* Oversee existing email efforts and the development of new email campaigns to drive revenue and interest/awareness of our programs.

This job description is an overview of the scope of responsibilities and is not intended to be an inclusive list of job tasks and expectations. With the evolution of this resort and position, the responsibilities of this position may change.



* High School Diploma or GED required
* Bachelor's degree in English, communications, marketing, public relations, or business administration.


* Min two (2) years professional experience in marketing, communications, PR, social media, and/or writing/proofreading
* Professional action photographer/videographer experience desired
* Min of two (2) years office experience
* Min of (2) years customer service experience
* Cash handling / credit card machine experience
* RTP point-of-sale system experience desired


* Valid Colorado Driver's License and clean motor vehicle record required
* Proficient in Microsoft Word, Excel, PowerPoint, Constant Contact, Canva, Facebook, Instagram, Re-Post, Hootsuite, etc.
* Professional knowledge of social channels, consumer insights, and reporting (e.g. Facebook, Instagram, Re-Post, Hootsuite, etc.)
* Additional desirable experience and skills: Ski industry experience, Competition Center program/event knowledge, event production, strong interpersonal skills, strong creative writing and professional proofreading skills
* Ability to work under deadline pressure and handle many projects at once
* Self-starter, assertive, go-getter with high energy and desire to drive the business
* Commitment to guest and employee satisfaction
* Strong sense of ownership and accountability
* Demonstrated ability to manage projects independently, handle multiple tasks and assignments simultaneously in a fast paced environment
* Ability to analyze and quantify paid and unpaid digital and print advertising reach and marketing value
* Resourcefulness in solving problems
* Knowledge of website strategy and analytics
* Knowledge of email marketing strategies
* Strong written and verbal communication skills, including excellent proofreading skills
* Strong leadership and organizational skills with keen attention to detail and follow through
* Passion for outdoor sports and resort activities
* Must be able to perform all physical requirements of position
* Display strong team play and interpersonal skills in order to be effective with significant interactions at all levels within and outside of the organization


Possible travel with teams to competitions to obtain photos and write news stories to submit to local and Front Range news outlets.


This position will be required to work evenings, weekends and holidays.

Office Environment:

* Able to lift, carry, or otherwise move and position a minimum of 20 pounds on an occasional basis
* Manual dexterity to operate a computer and other common office equipment on a constant basis
* Auditory and visual acuity to operate computers, phones, mobile devices and basic office equipment on a constant basis
* Ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis
* Ability to work for extended periods of time standing, walking, kneeling, pushing and pulling on an occasional basis
* Talking and hearing occur continuously in the process of communicating with guests, supervisors and other employees

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily- reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Mountain Environment:

* Advanced to expert skiing and/or snowboarding skills preferred
* Ability to take high quality action photos in varied weather and challenging terrain preferred


This position description is an overview of the scope of responsibilities for the role described above. With the evolution of Winter Park Resort, the responsibilities of this position may change, as may the dates associated with many of the tasks. During these times of change, this position requires the flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of Winter Park Resort to be a positive influence on the transformation of the resort and its associated lines of business.


Winter Park Resort is an Equal Opportunity Employer and is dedicated to the principles of equal

employment opportunity in any term, condition, or privilege of employment.

We do not discriminate against applicants or employees on the basis of age, race, sex, color, religion, national origin, disability, sexual orientation, gender identity, veteran status, or any other status protected by state or local law.

Winter Park Resort will make reasonable accommodation for qualified individuals with known disabilities unless doing so would result in an undue hardship to Winter Park Resort. This policy governs all aspects of employment, including selection, job assignment, compensation, discipline, termination, and access to benefits and training.

This job description in no way states or implies that these are the only duties to be performed in this position. I understand that this document does not create an employment contract, implied or otherwise, other than an "at will" relationship

About Intrawest

Intrawest Corporation (IDR:NYSE; ITW:TSX) is a world leader in destination resorts and adventure travel. The company has interests in 10 resorts at North America's most popular mountain destinations, including Whistler Blackcomb, a host venue for the 2010 Winter Olympic and Paralympic Games. Intrawest owns Canadian Mountain Holidays, the largest heli-skiing operation in the world, and an interest in Abercrombie & Kent, the world leader in luxury adventure travel. The Intrawest network also includes Sandestin Golf and Beach Resort in Florida and Club Intrawest - a private resort club with nine locations throughout North America. Intrawest develops real estate at its resorts and at other locations across North America and in Europe. Intrawest is headquartered in Vancouver, British Columbia.

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