Experience:
1-3 years of experience
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Employment Type:
Full time
Posted:
4/10/2018
Job Category:
Marketing
Industry:
Accounting
Position(s) Available:
1
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Email & Digital Marketing Specialist
Institute of Management Accountants | Montvale, New Jersey
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Job Description

In this position, you’ll have an important role in the production, delivery and fulfillment of our e-mail and digital marketing campaigns. You’ll work within our internal Brand team to help collect and traffic e-mail copy and creative though the setup, proofing, and e-mail deployment processes.

Responsibilities:

  • Coordinate execution of e-mail blasts
  • Layout e-mails and newsletters using existing templates
  • Test functionality across devices with focus on QA of links, images, and functionality
  • Implement proofreading quality checks to ensure that content is error-free
  • Use AMS (CRM) to target and pull segmented distribution lists
  • Work with project managers to align e-mails with campaign calendars for seamless execution
  • Deploy e-mails and track open and click-through stats. Make appropriate recommendations for improvement
  • Perform web updates, audit content, and create new web and newsletter landing pages using existing templates
  • Assist with other brand team projects as needed

Requirements:

  • Bachelor's Degree in Markering or a related field
  • 1-3 years minimum experience with e-mail/electronic marketing.  Internship experience may be considered. 
  • General grasp of HTML and email coding best practices required
  • Ability to multitask while prioritizing work
  • Familiarity with e-mail marketing and spam guidelines and best practices
  • Fast-paced, organized, detail-oriented team player
  • Experience using e-mail platforms such as Real Magnet preferred

 

About Institute of Management Accountants

Approaching its 100th anniversary, IMA® (Institute of Management Accountants) is one of the largest and most respected associations focused exclusively on advancing the management accounting profession. IMA is committed to empowering accounting and finance professionals to strengthen on-the-job skills, enable better business decisions, accelerate careers, and serve the public interest. IMA supports the profession with a variety of programs, products, and services, including the prestigious CMA® (Certified Management Accountant) program, networking, continuing education, advocacy, and information resources.

Headquartered in Montvale, N.J., USA, IMA provides localized services through its four global regions: The Americas, Asia/Pacific, Europe and Middle East/Africa. For more information about IMA, please visit www.imanet.org.

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