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Marketing Specialist- Services
Insight Enterprises, Inc. | Tempe, Arizona
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Job Description

Req ID: 50742

As the Services Campaign Marketing Specialist you will be responsible for executing sales enablement and demand generation strategies to support sales pipeline growth and revenue, communication and implementation of marketing campaign tactics that accelerate revenue and margin performance. As a marketing point of contact for sales you will provide ongoing closed loop communication representing Marketing to Sales Leadership, communicating initiatives, and qualifying sales requests for marketing support.

To Be Successful you will:

  • Develop and maintain ongoing sales campaigns, programs, incentives and recognition, and result reporting.
  • Create strategies and detailed programs designed to meet sales and KPI targets and continually evaluate for ROI and desired results.
  • Continually innovate sales incentives and recognition based on latest research, trends, technology, and best practices.
  • Develop and execute marketing programs to promote Insight Services.
  • Ensure targeted marketing tools and information are provided to the sales field.
  • Implement end user experience strategy into marketing collateral.
  • Orchestrate the creation of emails, flyers, ads, webcasts, web pages, and printed materials.
  • Measure success of various marketing campaigns.
  • Drive profitable sales, brand growth and loyalty for a number of Services areas.
  • Analyze and support inbound and outbound marketing plans to align with brand strategy and achieve goals.
  • Leverage customer data to refine campaign management and strategy.
  • Identify brand-building initiatives.
  • Develop and implement media planning, buying, and innovation strategies.
  • Provide design/content and direction for collateral, web, product packaging, and other visual communications media for the company.

As a Marketing Specialist, you will:

  • Be strategic. You will proactively develop, launch, and manage ongoing sales enablement projects and marketing campaigns. Recommend joint marketing/sales programs. Prepare status and response reports on marketing efforts. Provide recommendations for the yearly Go-to-Market process representing sales needs to marketing.
  • Contribute and create. You will submit thorough Creative Service Requests within defined criteria and timelines. Prepare status reports on the marketing efforts. You will coordinate all aspects of a campaign, which could include Product Management for product selection, content and offers or the Insight Agency for creative execution and production.
  • Coordinate and communicate. You will develop a closed loop communication process ensuring coverage within Product management team. Contributes in Sales Leadership meetings with the team, communicating marketing initiatives to sales, and sales initiatives to marketing. Support Events team in sales communication for all Insight events and external tradeshows, driving attendance through sales teams.


Required Skills for this Marketing Specialist Opportunity:

  • High level copy writing
  • Project management
  • Ability to follow brand guidelines
  • Analytical thinker
  • Up to date on current marketing trends
  • Good communicator/listener
  • Creative
  • Exceptionally efficient and able to manage time effectively
  • Ability to prioritize in a multi-tasking environment
  • Quick learner with exceptional aptitude for understanding complex, technical concepts

What you bring to Insight:

  • Bachelor's degree (B. A.) in Business Administration/Marketing from four-year College or university. Have a minimum of 3 years marketing experience within Business-to-Business sales organization
  • The ideal candidate will have experience working with product management in the IT space.



The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.


About Insight

Insight’s success begins with our people making meaningful connections every day. Our culture lives in our teammates. Insight is looking for great people who will embrace our values of Hunger, Heart and Harmony. Hunger to create new opportunities for our clients. Heart to make a positive impact in people’s lives. Harmony to celebrate each other’s unique contributions to bring solutions to clients.


Join our team as we work to deliver the best solutions through Intelligent Technology Solutions™, the new IT.

  • Global technology provider of IT hardware, software and service solutions
  • Fortune 500 company founded in 1988 with clients around the globe
  • $5.5 billion in revenue for 2016
  • 6,400+ teammates worldwide
  • 2016 Best Places to Work (Phoenix Business Journal), Great Place to Work Certification
  • 2017 Dell EMC Titanium Black Partner, 2016 HP US Personal Systems Reseller of the Year, 2016 Cisco Gold Certification in North America, Microsoft’s largest global partner


Today's talent leads tomorrow's success. Learn about careers at Insight: jobs.insight.com.


Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.


Posting Notes: Tempe, AZ || Arizona (US-AZ) || United States (US) || PMG-MKT || None || Tempe, AZ ||



About Insight Enterprises, Inc.

Insight Enterprises, Inc. (Insight) is a provider of brand-name information technology (IT) hardware, software and services to large enterprises, small to medium-sized businesses (SMB) and public sector institutions in North America, Europe, the Middle East, Africa and Asia-Pacific. The Company operates in three geographic operating segments: North America; Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC). Insight is located in 22 countries, and supports clients in 170 countries, transacting business in 17 languages and 13 currencies. The Company's offerings in North America and the United Kingdom include brand-name IT hardware, software and services. Its offerings in the remainder of its EMEA segment and in APAC only include software and select software-related services. In March 2007, the Company completed the sale of PC Wholesale, a division of its North America operating segment, which was engaged in the business of selling IT products. (Source: 10-K)

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