Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
1/5/2017
Job Category:
Marketing
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Digital Marketing Specialist
Insight Enterprises, Inc. | Tempe, Arizona
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Job Description

Req ID: 43604

The Digital Marketing Specialist is responsible for developing, implementing, measuring and optimizing digital nurture initiatives to grow a key business unit within Insight.  This includes interacting with marketing technologies as well as collaborating with multi-disciplinary teams to build data-driven, cutting-edge marketing programs. In addition to marketing automation knowledge, this specialist should have an understanding of UX and Conversion Centered Design Principles so they can know and understand the user needs and serve as their advocate when making design decisions.

 

As a Digital Marketing Specialist, you will

  • Implement and maintain drip and nurture campaigns
  • Work collaboratively with marketing managers from each of the go-to-markets and verticals to develop personalized content with the ultimate goal to increase response rates, engagement and drive measurable pipeline.
  • Continually evaluate buyer persona based on analytics and research and adjust personalization/automation strategy based on findings.
  • Collaborate with the Analytics team to provide template reports that can be automatically delivered that show campaign effectiveness against industry standards both at the campaign, product line and aggregate levels.
  • Provide regular reporting on utilization, campaign effectiveness, response rates and related marketing ROI metrics.
  • Own and execute entire large-impact projects as assigned
  • Effectively communicate concepts with authority and conviction

 
What you bring to Insight:

  • Minimum 3 to 5 years of hands-on marketing experience
  • Experience with Marketo or other marketing automation platform, specifically emails, forms, landing pages, campaigns, lead scoring, progressive profiling, distribution lists, contact groups, and reporting
  • Knowledge of best practices for email HTML coding
  • Understanding of UX and Conversion Centered Design Principles
  • Understanding of web development principles and web technologies, including HTML, CSS, and JavaScript
  • Experience with Photoshop, Dreamweaver, HTML or other creative software
  • Excellent time-management, organization and project management skills, with attention to detail from inception through execution
  • Strong analytical and problem solving skills
  • Excellent teamwork and communication skills
  • Strong software aptitude and fast learner
  • A team player who works well independently
  • Strong writing, communication and collaboration skills
  • Ability to think creatively about marketing testing techniques and options
  • Strong strategic thinking, creative problem solving and analytical skills
  • Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent experience

The position described above provides a summary of some the job duties required and what it would be like to work at Insight. For a comprehensive list of physical demands and work environment for this position, click here.

 

Do you know someone who would make a great Insight teammate?

Referrals are the best way to build quality teams – and a great way for you to earn a little extra cash. Please visit the Teammate Referral Policy page on Inside.Insight to find out how you can refer someone to this job at Insight.

 

About Insight

Insight’s success begins with our people making meaningful connections every day. Our culture lives in our teammates. Insight is looking for great people who will embrace our values of Hunger, Heart and Harmony. Hunger to create new opportunities for our clients. Heart to make a positive impact in people’s lives. Harmony to celebrate each other’s unique contributions to bring solutions to clients.

 

Join our team as we work to deliver the best solutions through Intelligent Technology™, the new IT.

  • Global technology provider of IT hardware, software and service solutions
  • Fortune 500 company founded in 1988
  • 5,400 teammates worldwide, operating in 22 countries
  • One of The Valley’s 2016 Healthiest Employers (Phoenix Business Journal)
  • 2016 HP US Personal Systems Reseller of the Year, 2016 Microsoft Federal Channel Partner of the Year, 2016 Cisco Gold Certification in North America, Microsoft’s No. 1 Global Licensing Solution Provider

 

Today's talent leads to tomorrow's success. Learn about careers at Insight: jobs.insight.com.

 

Insight is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation or any other characteristic protected by law.

 

Posting Notes: Tempe, AZ || Arizona (US-AZ) || United States (US) || PMG-MKT || IND1; IND2; IND3 || Tempe, AZ ||

LI-NM1

IND123

About Insight Enterprises, Inc.

Insight Enterprises, Inc. (Insight) is a provider of brand-name information technology (IT) hardware, software and services to large enterprises, small to medium-sized businesses (SMB) and public sector institutions in North America, Europe, the Middle East, Africa and Asia-Pacific. The Company operates in three geographic operating segments: North America; Europe, Middle East and Africa (EMEA), and Asia and Pacific (APAC). Insight is located in 22 countries, and supports clients in 170 countries, transacting business in 17 languages and 13 currencies. The Company's offerings in North America and the United Kingdom include brand-name IT hardware, software and services. Its offerings in the remainder of its EMEA segment and in APAC only include software and select software-related services. In March 2007, the Company completed the sale of PC Wholesale, a division of its North America operating segment, which was engaged in the business of selling IT products. (Source: 10-K)

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