Innovid develops a media enrichment platform, for which patent is being registered. The technology can insert advertisements or virtual product placements into video content. CEO Zvi Netter founded the company.
Saacks said, "Innovid is being run by top-rate people from Israel`s Internet and technology community. Its target market has huge global potential, and we believe that the company`s innovative product will lead to the breakthrough for which the market has been waiting for a long time."