5+ years of experience
Concerned about your lack of experience? Learn More...
Employment Type:
Full time
Job Category:
See more jobs for students and recent grads who studied:
Lead Copywriter (headlines, messaging, storylines-educ products)
Houghton Mifflin Harcourt | New York, New York
Tell Us More About Your Job Preferences
By telling us what you think of this job, we can help find jobs that match your interests. If you want to see more jobs like this, click on the smiley face. Or if this job isn't what you are looking for, click the frowny face. Learn More...

Follow This Company

Job Description

Curiosity is a gift. How will you use it?


We are hiring for a Lead Copywriter within the Product Planning, Development and Marketing Group (PPDM).


The Product Planning, Development, and Marketing Group includes all the functional areas that work together to develop instructional materials that meet current pedagogical and market needs for PreK-12. Content is developed for a wide range of media formats, including interactive digital media as well as print. Colleagues within PDM have varying expertise including the following: subject-matter expertise across all academic subject areas, design, art and photo management, production management, quality assurance, content engineering, and permissions and licensing.


As a Lead Copywriter for our Sales presentation development team. You will be working closely with internal designers and subject matter experts across the organization to develop compelling product presentations for our prospects and customers. 

Working on sales presentations, the Lead Copywriter will be partnered with a Designer to develop messaging, write scripts, and headlines for sales presentations for all products. These could be higher-level presentations or program specific (reading, math etc.). All are customer-facing.

The Lead will also be responsible for assisting with scripting for videos and demo. For example, if we are working on a Social Studies presentation, the Lead Copywriter may write the video script about students interacting with online tools.



  • Work across cross-functional groups and with internal creative team to develop sales tools and presentations
  • Translate product/program information, research and competitive information from Product Marketing, Product Management, Sales and customers into story arcs, strategic messaging, benefit statements and fully written scripts
  • Lead and participate in meetings to present and review content developed by copywriter
  • Lead brainstorm sessions, write tag lines, validate with research and write creative rationales.
  • Perform research and complete coursework to achieve a deep understanding of how HMH educational programs and their accompanying technology work
  • Perform research to acquire detailed knowledge of the target buyers for each program/internal audience for each project, and maintain accurate tone of voice.
  • Interact and collaborate with internal clients and provide suggestions for content-related issues.
  • Develop concepts, write storyboards and scripts for sales presentations, videos and demos
  • Write scripting and headlines for PowerPoint presentations, demos and other pieces as assigned
  • Collaborate and provide guidance to creative team on developing supporting graphics and visuals for presentations
  • Verify all content is factually accurate and complies with client standards and industry best practices
  • Support a variety of marketing copy assets such as video scripts



  • Work experience as a professional copywriter for a minimum of 5 years.
  • Education experience is helpful, agency expertise working on education clients is desired.
  • PowerPoint, Software savvy, Used to sharing technology such as Lync, Go To Meeting and Box
  • Some agency experience is required.
  • Writing copy for education industry a plus (administrators, teachers and IT professionals)
  • Experience in diverse writing styles, including Sales rep-facing and customer-facing
  • PowerPoint presentations, videos, demos, customer success stories
  • Creative, self-starting and motivated.
  • Must have exceptional writing, editing and grammar skills.
  • Must be an excellent proofreader with acute attention to detail in all aspects of work.
  • Must be a team player who can successfully build relationships and collaborate with teammates, clients and stakeholders
  • Must be able to work efficiently and effectively in a fast paced environment
  • Bachelor’s degree in communications, English, marketing or other related field.
  • MS Word, Excel, PowerPoint,.
  • Ability to manage multiple projects and deadlines concurrently.
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others.
  • Ability to travel – up to 20%

    Physical Requirements: 

  • Might be in a stationary position for a considerable time (sitting and/or standing).
  • The person in this position needs to move about inside the office to access file cabinets, office machinery, etc.
  • Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer.
  • Must be able to collaborate with colleagues via face to face, conference calls, and online meetings.
  • Must be able to travel up to 20% of the time possibly being domestic air travel and/or driving between customer site

ABOUT US: Houghton Mifflin Harcourt (NASDAQ:HMHC) is a global learning company dedicated to changing people’s lives by fostering passionate, curious learners. As a leading provider of pre-K–12 education content, services, and cutting-edge technology solutions across a variety of media, HMH enables learning in a changing landscape. HMH is uniquely positioned to create engaging and effective educational content and experiences from early childhood to beyond the classroom.  HMH serves more than 50 million students in over 150 countries worldwide, while its award-winning children's books, novels, non-fiction, and reference titles are enjoyed by readers throughout the world. 

PLEASE NOTE:  Houghton Mifflin Harcourt is an equal employment opportunity employer and participates in E-Verify. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of gender, race/ethnicity, gender identity, sexual orientation, protected veteran status, disability, or other protected group status

About Houghton Mifflin Harcourt

HMH is an organization rooted in purpose and strengthened by passion. Our values drive our decisions, shape our strategies and shine through in everything we do: Curiosity: We value enabling and promoting the curiosity of others, resulting in remarkable discoveries and new ideas. Commitment: We must always mean what we say and deliver on our commitments to each other and our customers. Effectiveness and Reliability: Our content and our solutions must be more than just innovative - they must be effective and reliable. Learning: We are passionate learners. We are driven by the promise of understanding new ideas. We are committed to improving teaching and learning around the world. Performance: We are driven to overcome obstacles and succeed. We recognize our role in ensuring the success of others, and we are committed to achieving our goals. Best in Class: We are committed to providing our partners, our customers and our communities with services and solutions representing the best our industry can offer.

This company profile was created by AfterCollege and is about Houghton Mifflin Harcourt. This page is not endorsed by or affiliated with Houghton Mifflin Harcourt. For questions regarding company profiles, please email: care@aftercollege.com.