Experience:
No experience
Employment Type:
Intern/Co-op
Posted:
2/20/2019
Job Category:
Marketing
Future Product Marketing Intern
(This job is no longer available)
Hewlett-Packard (HP) | Boise, ID
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Job Description

At HP, talent is our criteria. Join us in reinventing the standard for diversity and inclusion. Bring your awesomeness, and just be you!

Abstract:

Customer insights and feedback are at the heart of the marketing organization within HP. They drive our decision making, guide our product portfolio, and define our future strategy. HP's Customer Welcome Center (CWC) gives us the opportunity to interact face to face with customers from all over the world and have live dialogue about our products and solutions.

As an HP Future Product Marketing intern, you will develop a new process and tool to capture that valuable customer feedback and share with key stakeholders throughout the organization. The tool you develop will enable marketing to better understand customer trends and needs by region and vertical industry.

In HP Future Product Marketing, you can expect a supportive, fun environment that will provide real-world marketing experience in an innovative Fortune 50 company.

Responsibilities:

As an HP Future Product Marketing Intern you will be responsible for:

* Creating a process and tool to capture and share customer feedback from the CWC
* Attending customer briefings to develop understanding of briefing process, types of insights, and materials presented
* Structuring data to be digestible and usable to a variety of cross-functional stakeholders
* Working with marketing, R&D, and Customer Insights team to understand objectives and strategies that will guide tool development and structure
* Training HP employees on using tool to enter and receive customer data
* Presenting tool to Customer Insights, Hardware Marketing and Solutions Marketing teams
* Participating in intern and HW Marketing activities
* Learning about LaserJet business and marketing careers at HP

Requirements:

* Third year of university completed in marketing/business/technical/data science field
* Summer Full-time Internship, possible extension to part-time during the school year
* MBA studies preferred
* Data science and market research coursework desired
* Proficiency in Excel, PowerPoint, and Access
* Strong communication and collaboration skills
* Passion for customers and marketing

About Hewlett-Packard (HP)

Hewlett-Packard Company is a provider of products, technologies, software, solutions and services to individual consumers, small- and medium-sized businesses (SMBs) and large enterprises, including the public and education sectors. Its offerings span personal computing and other access devices; imaging and printing-related products and services; enterprise information technology infrastructure, including enterprise storage and server technology and software that optimizes business technology investments, and multi-vendor customer services, including technology support and maintenance, consulting and integration and outsourcing services, as well as application services and business process outsourcing. During the fiscal year ended October 31, 2008, its operations were organized into seven business segments: Enterprise Storage and Servers, HP Services, HP Software, the Personal Systems Group, the Imaging and Printing Group, HP Financial Services and Corporate Investments.