Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
8/10/2017
Job Category:
Marketing
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Brand Manager - Games Team Job
Hasbro | Pawtucket, Rhode Island
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Job Description


Brand Manager - Games Team

Location: RI - Pawtucket
Employment Type: Regular
ID: 12455
Job Category: Marketing


Description

Brand Manager role on Preschool Gaming team!

Description

Hasbro Gaming has an immediate need for best-in-class global marketing talent for our Preschool Gaming team. We are looking for an effective, fun, positive change-agent who is passionate about Preschool gaming and creating break-frame marketing programs for our classic games. In this critical role, you will partner with the cross-functional team on all phases of product development as well as work closely with markets around the world to develop and execute innovative marketing plans for globally recognized brands such as Operation, Guess Who, Candy Land, and others. As such, a successful candidate will need to be a proactive, collaborative, and responsive team leader who, with a mindset that combines strong creative acumen with analytic based judgment, will build and leverage best practices to drive the Preschool Gaming business to meet and/or exceed brand goals.

Primary Duties & Responsibilities

• Develop extensive category plans for Preschool gaming brands, ensuring the brands have a meaningful long term consumer position and are poised to achieve maximum volume profit/growth.

• Analyze core products, brand and category performance in addition to demonstrating an ability to leverage comprehensive understanding of competitive products.

• Develop primary communication vehicles in advertising, PR, digital, etc.

• Contribute to the overall entertainment and licensing strategy of the brand through development of successful relationships with potential promotional partners and brands.

• Create go-to-market template to deliver global marketing to regional level:

• Provide timely and consistent communication of brand activity and key information to internal business partners and global market partners.

• Act as point person/key liaison on all licensing related business matters.

• Oversee regional merchandising activities relative to category plan.

• Product Development

• Lead cross-functional teams to execute key brand initiatives, including finding innovative ways to grow higher margin businesses through innovative preschool gaming concepts.

• Drive product innovations through the system to better meet consumer demands, leveraging global insights to impact and shape product lines.

• Develop overall go-to-market product strategy by partnering with global supply chain to identify programs to decrease development costs and gain efficiencies where applicable to meet on-shelf/quantity requirements.

• Collaborate with global brand strategy and marketing team in the development of all special and exclusive products.

Education & Experience Requirements

• Minimum of 5 years of progressive experience in consumer packaged goods marketing, preferably supporting a global brand.

• Bachelors Degree in Marketing, Advertising or related field with the ability to implement a fully integrated marketing program.

• MBA strongly preferred.

• Prior Hasbro experience a plus.

• Functional experience and/or knowledge will include:

• Expertise in transforming a strategy and vision into actionable plans.

• Expertise in developing world class, leading edge media, licensing, advertising and promotions campaigns.

• Ability to collaborate and influence cross-functionally.

• Thorough understanding of the steps necessary to bring products to market.

• Expertise at implementation of a fully integrated marketing program.

• Strong project management abilities; capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters

• International experience and global perspective.

Critical Skills

• Ability to demonstrate creative, strategic, and entrepreneurial drive.

• Demonstration of fluency in Excel and Powerpoint.

• Ability to collaborate with cross-functional teams (Design, Creative, Digital, PR, licensors, etc.)

• Ability to make informed decisions quickly to keep performance on track, and embrace change.

• Strong project management and problem solving abilities; capable of prioritizing and handling time constraints and stay within budget parameters.

• Ability to quickly master internal operational systems (P2M, HDM, POS, etc.)

• Well-developed verbal, written, and presentation skills.

• Business and financial acumen, including strong analytical skills.

Hasbro ( NASDAQ : HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com , and follow us on Twitter ( @Hasbro & @HasbroNews ) and Instagram ( @Hasbro ).

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.

For more information about careers at Hasbro become a fan on Facebook, follow us on Twitter and join our careers group on LinkedIn.



Business Unit: Global Marketing

About Hasbro

Hasbro, Inc. (Hasbro) is engaged in providing children's and family leisure time and entertainment products and services, including the design, manufacture and marketing of games and toys. Its offerings include a variety of games, including traditional board, card, hand-held electronic, trading card, role-playing and digital versatile disc (DVD) games, as well as electronic learning aids and puzzles. Toy offerings include boys' action figures, vehicles and playsets, girls' toys, electronic toys, plush products, preschool toys and infant products, electronic interactive products, creative play and toy-related specialty products. Hasbro's principal segments are United States (U.S.) and Canada and International. In March 2008, the Company purchased all of the intellectual property rights related to the Trivial Pursuit brand from Horn Abbot Ltd. and Horn Abbot International Limited. In January 2008, the Company acquired Cranium, Inc.

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