Gustave A. Larson Company

The Gustave A. Larson Company was founded in Madison, Wisconsin in 1936 as a supplier to the refrigeration trade. Gus Larson immigrated alone at the age of 16 from his home in Gothenburg, Sweden in the early 1900s. While working as a refrigeration mechanic in Chicago, he saw the need for local refrigeration parts depots. He founded the Gustave A. Larson Company as a refrigeration parts jobber in 1936 at a small store front in Madison, Wisconsin. As the Company flourished, he quickly opened up branches throughout the State of Wisconsin in Milwaukee, Oshkosh, Appleton, Green Bay, Wausau, and Eau ...


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