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Product Manager - (TN)
Greenheck Group | Brownsville, Tennessee
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Job Description

General Summary:

Responsible for product development and life cycle management for the business unit.  Includes defining new product development; short and long-term strategy development for expanding and updating products developing; and managing marketing and promotional tools; pricing and profitability management; assisting with technical training; and creating product health analysis studies based on market, competitor, and sales channel information.


Principal Duties & Responsibilities:

  • Develop long-term relationships with internal and external customers to maintain market position as easiest company to do business with.
  • Assist Sales with large job quotations.
  • Conduct sales calls with channel partners and customers, looking for feedback relative to delivery, pricing, quality and breadth of product offerings.
  • Monitor and develop strategies to improve channel performance.
  • Analyze common special design requests and determine a plan for standardization of the design.
  • Define pricing strategies for standard design requests.
  • Responsible for negotiating with internal and external customers to find mutually beneficial solutions to field problems.
  • Participate in industry related associations; may serve on committees and advisory boards.
  • Responsible for leading and developing business unit application support.
  • Provide direction in the resolution of complex application challenges.
  • Oversees the lifecycle of product marketing materials.
  • Prepare product studies for new and redesigned products.
  • Regularly gather information and analyze trends, drivers, technologies, codes and research to ensure that our products are competitively positioned to best capitalize on market growth opportunities.
  • Research competitor products, pricing and strategies.
  • Investigate alternative channel opportunities to expand our business.
  • Work with sales and engineering departments establishing priorities and schedules for product development activities.
  • Define product development requirements through creation of product health analysis, market studies, sales feedback and customer feedback.
  • Create product scope and market price points.
  • Launch and promote products in coordination with Sales.
  • Update or discontinue products as needed.
  • Ensure product profitability meets or exceeds business unit targets.
  • Oversee product structure and hierarchy.
  • Manage product life cycles.
  • Constantly evaluate all aspects of our competition and compare to the company's strength and weaknesses.
  • Report feedback on competitor’s information, new and product line extensions and execute promotions.
  • Develop and coordinate product, sales and application training for internal and external customers.
  • Responsible for creating market message and product presence for training and industry product shows
  • Attend trade shows, rep product shows and conduct sales calls on channel partners and customers, looking for feedback relative to delivery, pricing, quality and breadth of product offerings.
  • Analyze industry related events to select for participation.
  • Responsible for the supervision and development of direct reports.
  • Lead sales/marketing team to adhere to the company’s customer service expectations; develop marketing talent to manage new product development projects; develop sales skills to effectively promote and train on product benefits.
  • Provide strategic vision for long term planning of computer aided product selection.
  • Use competitor knowledge and industry trends to develop strategic marketing direction for the business unit.
  • Create and maintain product forecasts.
  • Manage travel, supplies, and people costs to levels committed to in the budget.
  • Travel will be required.


Job Qualifications

Work requires a professional level of knowledge in a specialized field, which is equivalent to that which would be acquired by completing a regular four-year college program.

Minimum 5 -10 years of experience required.


Special Notation


The preceding statements are intended to describe the general nature and level of work being performed by people in this position.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills.



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