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Digital Marketing Strategist
Grainger | Chicago, Illinois
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Job Description

Company Overview

Grainger is a broad line, business-to-business distributor of maintenance, repair and operating (MRO) supplies and other related products and services. More than 3.2 million businesses and institutions worldwide rely on Grainger for products such as safety gloves, ladders, motors and janitorial supplies, along with services like inventory management and technical support. These customers represent a broad collection of industries including commercial, government, healthcare and manufacturing. They place orders online, on mobile devices, through sales representatives, over the phone and at local branches. Approximately 5,000 suppliers provide Grainger with more than 1.6 million products stocked in Grainger’s distribution centers and branches worldwide.

Located downtown Chicago, Gamut is a start-up operation being launched by Grainger.  The company is developing an innovative, new e-commerce platform that will leverage technology, structured data, and customer insights to launch a successful new business.This is an exciting opportunity to help develop a dynamic organization from the ground up and explore numerous career development possibilities as the company continues to grow.


Position Description

  • Learn, grow, and contribute. We don’t expect you to have all the answers, but your logic, reasoning, and creativity allow you to quickly create or find answers.
  • Implement best in class strategies and tactics from the ground up as a key part of the Digital Marketing team. You will receive guidance and all the skills necessary to excel across all digital marketing

About You

  • You have an insatiable curiosity—always learning, always trying, always challenging yourself to do more and do better.
  • You want to learn from and work with the best to bring out the best in yourself and others.
  • You have an analytical background and think systematically, logically, scientifically.
  • You are creative enough to always see many alternative approaches, not just accepted practice.
  • You work hard and are driven by accomplishment and personal growth.
  • You find humor and optimism in everything.
  • You love spreadsheets.
  • You never cut corners just to make work easier, but you see elegance in efficiency.
  • You hear what people mean, not what people say.
  • You don’t talk about doing things—you actively do them or rapidly learn how.
  • You plan ahead and are always organized and on time.
  • You see problems as gifts and love to unwrap the unknown to see what’s inside.

Primary Function

  • Learn all Digital Marketing channels broadly, but specialize in Paid Search/PLA to start.
  • Execute core digital marketing programs, PLA, Paid Search, RLSA and general remarketing, YouTube, GDN, branding and awareness initiatives, and overall generating revenue while delivery on time and within budget.
  • Track, report, forecast, plan, and analyze all digital marketing initiatives and campaigns.
  • Execute day-to-day tactics to increase revenue, site traffic, conversions, and develop strategies, plan campaigns, manage budget, review performance, optimize campaigns and roadmaps.
  • Help manage external relationships by working with Google, Bing, and other vendors to ensure objectives are hit and new features and betas are considered.
  • Work with Onsite Search, Product Managers, UX, Merchandising, and other internal business partners to refine shared understanding of our customers and products.
  • Familiarity of SEM Best Practices to include keyword research with landing page development, meta, title tags, link building, canonical tag usage & site navigation.
  • Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywords, search query reports.
  • Prepare and provide Digital Marketing performance reports, analytic reports, data analysis to internal and external teams and provide action items based on findings.
  • Learn and stay current on evolving SEM tools, trends, tactics, and strategies, and educate broader organization & key stakeholders on new opportunities. 

Position Requirements:

  • Bachelor’s degree in Mathematics, Statistics, Information Management, Analytics, Marketing, Engineering, Physics, or equivalent experience
  • Proficient in quantitative analysis/analytical thinking with proven ability to translate analysis into actionable and valuable insights
  • Ability to navigate and generate reports from Google Analytics, Google Suite, or similar systems.
  • Proven detail-oriented skills with excellent analytical skills.
  • Proficiency in Microsoft Office programs (Excel, PowerPoint, etc.)
  • Solid organizational and project management skills.
  • Attention to detail and focus on quality of results, i.e. identify the intentional grammar issues in this job description.

EEOC Statement

Grainger is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

About Grainger

W.W. Grainger, Inc. (Grainger) distributes facilities maintenance products, and provides services and related information used by businesses and institutions primarily in the United States, Canada and Mexico to keep their facilities and equipment running. Grainger is the supplier of facilities maintenance and other related products in North America. Its operations are managed in three segments: Grainger Branch-based, Acklands - Grainger Branch-based (Acklands - Grainger), and Lab Safety Supply, Inc. (Lab Safety). Grainger Branch-based is an aggregation of the Grainger Industrial Supply (Industrial Supply), Grainger, S.A. de C.V. (Mexico), Grainger Caribe Inc. (Puerto Rico), Grainger China LLC (China) and Grainger Panama S.A. (Panama). Acklands - Grainger is the Company's Canadian branch-based distribution business. Lab Safety is a direct marketer of safety and other industrial products. (Source: 10-K)

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