1-3 years of experience
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Lead Generation Specialist
Fort Worth Star-Telegram | Fort Worth, Texas
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Job Description

The position is to be an aggressive outbound dialer (80-100 calls per day).  Working with our current and future data systems and analysts to prospect the most relevant business for our core and digital product portfolios.  Position will be instrumental in moving an acquisition / new business development team forward in a timely manner. 

Lead Generation Specialist

The Lead Generation Specialist plays a pivotal role in account acquisition and in the initiation of the sales process. The Lead Generation Specialist will work across a region, utilizing key data sources and insights to set and secure appointments for a group of sales executives. The Lead Generation Specialist must be a relentless phone-dialer, articulate, polished, possess good judgment and be able to reinforce company benefits in order to secure a meeting. Attention to detail, ability to multi-task, communication and accuracy are a must.

Essential Duties and Responsibilities Include the Following:

New Business Solicitation

  • Independent prospecting of opportunities that will drive new customers·
  • Utilization of data systems to extract key business insights
  • Understand client business and products.
  • Acts as key client advocate and liaison.
  • Interpret client needs and convey internally
  • Works with new client to understand marketing objectives and opportunities
  • Sells need for an appointment / meeting via phone


Bachelor’s degree preferred



 2+ years prior sales/account management experience


This person must be highly organized, with a charismatic and varied communication style. Familiar with marketing and direct selling. Outbound phone etiquette and successful appointment setting skills is a must.  Must be proficient in using technology and ability to use a CRM system.

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