FBL Financial Group, Inc. sells individual life and annuity products principally under the consumer brand names, Farm Bureau Financial Services and EquiTrust Financial Services. These brand identities are represented by the distribution channels of the Company's subsidiaries, Farm Bureau Life Insurance Company (Farm Bureau Life) and EquiTrust Life Insurance Company (EquiTrust Life). As of December 31, 2008, the Farm Bureau Life distribution channel consisted of 1,962 exclusive agents and agency managers. FBL Financial Group, Inc.'s operations are aggregated into four product segments: Traditional ...


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