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ABOUT ET As the global marketing software-as-a-service (SaaS) leader, ExactTarget inspires and enables thousands of organizations to leverage digital marketing to drive phenomenal business results through email, social, mobile, and the web. We've been a salesforce.com company since July 2013, and our industry-leading marketing automation and campaign management capabilities pair with salesforce.com's social marketing solutions (publishing with Buddy Media, listening with Radian6 and advertising with social.com) to deliver the marketing platform of choice for CMOs. That's why we're so passionate about building a creative, entrepreneurial, and progressive work environment where all employees are empowered. ExactTarget is proud to employ highly-talented individuals spanning four continents. We're committed to maintaining a unique "Orange" culture where each person is treated as an invaluable member of our team. ABOUT THE POSITION The Technical Producer works on the ExactTarget Email Marketing team within the Relationship Marketing team, which manages customer loyalty & retention, communications, training & education. This role focuses primarily on understanding ExactTarget CRM data streams and making them actionable via scripted and automated emails, mobile messages, microsites and preference centers. This includes, where appropriate, designing and documenting solutions to leverage automation, dynamic content, data-driven segmentation and other sophisticated ExactTarget capabilities to maximize customer engagement and response. As required, this role may also include coding HTML emails and using ExactTarget's proprietary scripting language, automation and database tools to execute campaigns. RESPONSIBILITIES: - Work with the email marketing team, and internal stakeholders to understand key campaign parameters and inputs, such as subscriber audience, program frequency, degree of personalization and overall creative approach. - Lead technical aspects of projects related to email, mobile and web campaigns and CRM initiatives - Manage data flows and lists and suggest areas for optimization - Create HTML paste emails using HTML and inline CSS - Leverage ExactTarget tools and scripting language to deliver highly dynamic and personalized content - Develop robust campaign documentation
REQUIREMENTS: - Experience hand-coding HTML and CSS - Software expertise: Adobe Creative Suite, Microsoft Office - Ability to prioritize and manage multiple projects and internal customer schedules with minimal oversight - Ability to work effectively in a fast paced, entrepreneurial environment - Ability to lead and effectively manage technical discussions - In-depth understanding of scripting languages or programming experience - Strong consulting/communication skills, impeccable eye for detail and strong organizational skills - 4-year college degree - ExactTarget application experience a plus - Knowledge of best practices in email coding a plus - Experience with SQL, scripting languages, and relational databases a plus - Familiarity with project management tools, e.g. Microsoft Project, Wrike, etc.
About Exact Target
ExactTarget, Inc. is a provider of on-demand, e-mail marketing software solutions. The Company's on-demand software enables its clients to create, target, deliver, track and manage permission-based e-mail marketing communications. The Company offers four editions of its application, which allow its clients to select the appropriate level of functionality for their individual needs. It also offers integrated and embedded products so that its clients can integrate its functionality into business-critical systems. ExactTarget, Inc.'s products include Core Edition, Advanced Edition, Enterprise Edition, Agency Edition, ExactTarget Integrated and ExactTarget Embedded.