DESCRIPTION & REQUIREMENTS:
The Sr. Manager, E-Business Communications will lead key activities within the B2B online platform for Coca-Cola North America, including site management, communication, and training activities for Project Gateway and The Coke Channel. Leadership in this area will impact an internal System audience of 5,000+ employees and an external customer audience of 20,000+ in 2010.
The successful candidate will have excellent communication and project management skills and experience with complex site management. Marketing (customer, brand, promotional) experience and B2B experience are highly preferred. Function Specific Activities:
Manage the Company's internet presence (e.g., www.coca-cola.com and
www.minutemaid.com) as a strategic communication channel to accomplish
Manage a project against a plan and objectives to ensure commitments are
met by monitoring, assessing, and resolving variances in budget, timing
or quality of work.
Communicate status of work to appropriate parties in order to keep them
informed and involved.
Develop strategies, goals, or plans for work that indirectly impact or
contribute to revenue generation for the Company.
Create appropriate communications materials (e.g., speeches,
brochures, reports, news releases, web sites and other on-line
information, video and photography) for all audiences.
Serve as Company's spokesperson to the media or investment community
on issues and announcements in order to manage the Company's
communication and to ensure one voice to the external audiences.
Monitor and issue periodic reports on press, internet or analyst
coverage of the Company and the industry to enable management to make
informed business decisions.
Participate in or speak at conferences and meetings held by various
groups in the investment or activist community in order to represent
the Company's positions on corporate governance and social issues.
Monitor external environment (i.e., relationships and connections that
have been established with key people in the various communities) to
identify emerging issues and changes in community and opinion leaders
in order to build and modify relationships.
Establish global communications and public affairs standards (e.g.,
style guide, internet, contribution guidelines) for worldwide
communications teams in order to maintain quality control.
Bachelor's Degree or equivalent work experience Related Work Experience:
At least 9 years Core Competencies:
Drives Innovative Business Improvements: Develops new insights into solutions
that result in organizational improvements; promotes a work environment that
fosters creative thinking, innovation and rational risk-taking.
Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives
while considering the impact of those decisions and activities on the ability
to achieve long-term goals.
Delivers Results: Focuses on the critical few objectives that add the most
value and channels own and others' energy to consistently deliver results that
meet or exceed expectations.
Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas
and best practices in and outside the Company and embraces change introduced by
Develops and Inspires Others: Builds and maintains relationships that
motivate, guide, and/or reinforce the performance of others toward goal
accomplishments. Develops self and others to improve performance in current
role and to prepare for future roles; seeks and provides feedback and coaching
to enhance performance.
Lives the Values: Demonstrates the values of The Coca-Cola Company through
words, actions, and by example; fosters an environment that reflects the values
of the company.
Web Development: Knowledge of web fundamentals including web design
principles and approaches, impact of various technical design choices,
and their impact on the user experience. Ability to create an RFP for a
web project, to analyze web developer capabilities, create a statement
of work, manage an outside developer, review, modify, test and approve
Communications Knowledge: Knowledge of procedures and information for
public relations/communications strategy development, planning and
Specialized Software: Knowledge of various software and its
application to communications strategy and operations. This includes
databases for tracking and managing contributions and political
donations, virtual representatives, media contact management systems,
online news databases (Factiva) and intranet design software. Ability
to use various software packages to access, input and manage
information and maintain communications resources.
Project Management: Ability to manage projects to ensure successful
delivery (on time, within budget, meeting agreed upon success criteria)
to establish clear goals and accountabilities. Also includes the
ability to develop project plans, allocate resources, identify
potential issues/risks and develop contingency plans.
Community and Special Interest Groups: Knowledge of community and
special interest groups (e.g., objectives, leadership, methods) that
have the potential to impact the Company's business or operating
environment. Includes ability to influence these groups on behalf of
Editing and Proofing: Ability to prepare materials for the media and
other audiences by selecting, revising and correcting copy elements.
Crisis Management: Knowledge of procedures used and ability to rapidly
mobilize and manage internal and external resources to deal with
situations that have the potential for severe negative impact on the
Company's reputation or business.
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace.
This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen.
Designated countries or sensitive positions within the company may have more stringent standards.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.