DESCRIPTION & REQUIREMENTS:
we are seeking a strong public affairs and communications professional to protect the glacéau brand reputation internationally by managing the government/stakeholder relations, issues management as well as the internal communications for glacéau global. position reports to glacéau global public affairs & communications director and works closely with the corporate public affairs & communications (pac) and scientific regulatory affairs (sra) organizations within the coca-cola company. responsibilities include: government/stakeholder management:
•work with corporate pac/sra to develop strategy to lobby legislative/regulatory authorities .
•manage global stakeholder engagement. create lobbying/outreach best practice/toolkit issues management:
•working in close collaboration with the corporate issues management team to manage virtual office, including real-time monitoring of breaking issues, preparation and distribution of messaging and responses to accurately reflect brands salient points.
•work with launching glacéau markets to help them anticipate and identify emerging issues and take appropriate action on emerging trends, concerns, or issues likely to affect the brand and its stakeholders
•establish strategy and implementation plan to accelerate an integrated digital issues management communications strategy.
•manage implementation of successful consumer relations call centers in markets,
•prepare q&a, talking points or position statements on all aspects relating to the brand to ensure consistency and accuracy of communications. review and refresh messaging quarterly across all communication channels,
•respond to inquiries from or initiate contact with external audiences via personal contact, phone, email, letters in order to manage relationships, clarify company positions and build goodwill.
•monitor, coach and share best practices with teams globally. internal communications
+create appropriate communications materials (e.g., speeches, reports, news releases, web sites and other on-line information, video and photography) for all audiences including internal communication such as announcements, and internal reporting requirements include:
+minimum 10 years strong communications/pr experience with global brands
+strong track record working on consumer/health/nutrition-based issue and pr programs.
+strong relationships with global consumer media a plus.
+strong track record working with global stakeholder programs a plus.
+excellent written and verbal communication skills.
+react quickly and in a creative way to leverage opportunities as they arise.
+develop innovative, out-of-the-box pr programs.
+prioritize, work within deadlines and turn things around quickly.
+manage multiple tasks at one time, with attention to details and proven proactive follow through.
+self-starter. strong work ethic. excellent team skills.
+strategic thinker with visionary thinking skills. Function Specific Activities:
Develop and implement communications strategies to support Company's
business objectives with key audiences (e.g., consumers, customers,
investors, bottlers, media, government, community leaders, employees
and other constituents).
Respond to inquiries from or initiate contact with external audiences
via personal contact, phone, email, letters in order to manage
relationships, clarify Company positions and build goodwill.
Arrange interviews for senior executives with media outlets in order
to convey the Company's business strategy and performance.
Prepare Q&A, talking points or position statements to ensure the use
of Company-approved language in communicating with all audiences in
order to maintain consistency and accuracy of communications.
Advise senior management and other functions on the impact their
business decisions have on key constituencies (e.g., media, government,
investors) in order to manage the Company's reputation.
Research and develop story ideas to pitch to the media in order to get
positive media coverage.
Serve as Company's spokesperson to the media or investment community
on issues and announcements in order to manage the Company's
communication and to ensure one voice to the external audiences.
Communicate and leverage the value of Company sponsorships and
activities using publicity in order to build goodwill, cause consumers
and customers to choose Company products, and cause key constituents to
promote or defend Company interests.
Coordinate with global communications teams, bottlers and other
functions to ensure consistency of communications and public affairs
strategies to all key audiences.
Create appropriate communications materials (e.g., speeches,
brochures, reports, news releases, web sites and other on-line
information, video and photography) for all audiences.
Bachelor's Degree or equivalent work experience Related Work Experience:
At least 12 years Core Competencies:
Drives Innovative Business Improvements: Develops new insights into solutions
that result in organizational improvements; promotes a work environment that
fosters creative thinking, innovation and rational risk-taking.
Balances Immediate and Long-Term Priorities: Seeks to meet critical objectives
while considering the impact of those decisions and activities on the ability
to achieve long-term goals.
Delivers Results: Focuses on the critical few objectives that add the most
value and channels own and others' energy to consistently deliver results that
meet or exceed expectations.
Imports and Exports Good Ideas: Relentlessly seeks, shares and adopts ideas
and best practices in and outside the Company and embraces change introduced by
Develops and Inspires Others: Builds and maintains relationships that
motivate, guide, and/or reinforce the performance of others toward goal
accomplishments. Develops self and others to improve performance in current
role and to prepare for future roles; seeks and provides feedback and coaching
to enhance performance.
Lives the Values: Demonstrates the values of The Coca-Cola Company through
words, actions, and by example; fosters an environment that reflects the values
of the company.
Community and Special Interest Groups: Knowledge of community and
special interest groups (e.g., objectives, leadership, methods) that
have the potential to impact the Company's business or operating
environment. Includes ability to influence these groups on behalf of
Event Coordination: The ability to coordinate the logistics necessary
to plan for and execute the tasks needed to create a successful visit,
meeting or event.
Event Management: The ability to conceptualize and design unique and
high-impact visits, meetings or events, and oversee their
Event Production: The ability to create written and visual
communication, collateral materials and staging to support high-impact
visits, meetings or events.
Graphic Design: Knowledge of key elements of page layout and design.
Includes ability to work with suppliers to produce appealing,
high-impact communication materials.
Photo Direction: Knowledge of the elements of an impactful or
"newsworthy" photograph and ability to give precise instructions to
Risk Management: Knowledge of procedures used and ability to assess
the ramifications of external developments and internal decisions on
the Company's business and reputation, and counsel management on how to
Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace.
This process includes a pre-employment background investigation that applies to all applicants employees and contractors of the company. The scope of this inquiry may cover such elements as education employment history a criminal history check reference checks and a pre-employment drug screen.
Designated countries or sensitive positions within the company may have more stringent standards.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.