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Employment Type:
Full time
Job Category:
Health Care & Medicine
Senior Marketing Specialist
(This job is no longer available)
Children's National Health System | Silver Spring, MD
Grad Date

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Job Description


 Minimum Education
Bachelor's Degree

Specific Requirements and Preferences
Bachelor's degree in Marketing, Public Relations, Journalism or Communications.

Minimum Work Experience
5 Year(s)

Specific Requirements and Preferences
At least 5 -7 years of experience in Marketing communications strongly preferred.

Required Skills/Knowledge

Proven project management and organizational skills with the ability to multi-task and prioritize. Ability to drive strategic outcomes in collaboration with vendors and consultants developing marketing communications, design, and advertising campaigns. Excellent verbal and written communication skills, including AP Style.

Required Licenses and Certifications

Functional Accountabilities

Planning and Project Management
  1. Develop strategic and effective strategic marketing messages and plans.
  2. Manage prioritization of messages/information to ensure strategic marketing outcomes.
  3. Work with key stakeholders throughout the organization to establish and create effective strategic marketing programs to drive organizational growth goals.
  4. Create and use tools to measure and monitor the effectiveness of strategic marketing intiatives.
  5. Monitor industry trends and best practices and integrate into planning.
  6. Drive strategic outcomes in collaboration with vendors and consultants by developing and managing the production of designed pieces, and marketing communication and advertising campaigns
Collateral Development
  1. Project manage, create, write, edit, proof, and publish a variety of collateral such as advertising, physician outreach materials, brochures, fact sheets, web content, and annual reports.
  2. Write clear,compelling prose in different styles, voices, and tones to most effectively comuniate to multiple audiences including referring physicians, consumers, key opinion leaders, and other targeted audiences.
  3. Recognize and leverage the business impact of content. Articulate business concepts and organizational priorities in strategic planning and execution.
Strategic Marketing
  1. Serve as a consultant to various teams and committees to develop and execute marketing communication.
  2. Recommend and implement strategies and tactics to meet team’s goals and enhance Children’s strategic goals.
  3. Understand and utilize market data and analysis to inform marketing plans.
  4. Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure a reliable and accurate source of information on market share, competitive environment, differentiators, key staff, new service lines, organizational news, and opportunities.
Communication Tactics
  1. Create and utilize a variety of marketing tactics, such as collateral, direct mail, video, photo shoots, and events to engage and inform target audiences.
  2. Identify, leverage and integrate platforms to increase the effectiveness of marketing communications.
  3. Explore and deploy new and innovative tactics to market communication.
  4. Seek out opportunities for the expansion of strategic marketing to drive organizational growth goals.

Organizational Accountabilities (Staff)

Organizational Commitment/Identification
  1. Partner in the mission and upholds the core principles of the organization
  2. Committed to diversity and recognizes value of cultural ethnic differences
  3. Demonstrate personal and professional integrity
  4. Maintain confidentiality at all times
Customer Service
  1. Anticipate and responds to customer needs; follows up until needs are met
  1. Demonstrate collaborative and respectful behavior
  2. Partner with all team members to achieve goals
  3. Receptive to others’ ideas and opinions
Performance Improvement/Problem-solving
  1. Contribute to a positive work environment
  2. Demonstrate flexibility and willingness to change
  3. Identify opportunities to improve clinical and administrative processes
  4. Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility
  1. Use resources efficiently
  2. Search for less costly ways of doing things
  1. Speak up when team members appear to exhibit unsafe behavior or performance
  2. Continuously validate and verify information needed for decision making or documentation
  3. Stop in the face of uncertainty and takes time to resolve the situation
  4. Demonstrate accurate, clear and timely verbal and written communication
  5. Actively promote safety for patients, families, visitors and co-workers
  6. Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

About Children's National Health System

Childrens National Medical Center is the only exclusive provider of pediatric care in the metropolitan Washington area and is the only freestanding childrens hospital between Philadelphia, Pittsburgh, Norfolk, and Atlanta. Serving the nations children for more than 130 years, Childrens National is a proven leader in the development and application of innovative new treatments for childhood illness and injury.

Childrens National is proudly ranked consistently among the best pediatric hospitals in America by US News & World Report.

Our Culture

Children's mission is to be preeminent in providing pediatric health care services that enhance the health and well-being of children regionally, nationally and internationally. Through leadership and innovation, Children's creates solutions to pediatric healthcare problems. Children's excels in Care, Advocacy, Research, and Education to meet the unique needs of children, adolescents and their families. Children's leadership realizes that our employees are the heart of our medical center and the soul of our mission. One of our greatest assets is the diversity of our workforce, which adds to the richness of our culture. Teamwork, dedication, and professionalism are essential values and characteristics that make our employees unique.

Childrens internationally recognized team of pediatric healthcare professionals care for more than 360,000 patients each year who come from throughout the region, nation and world. Our employees share a sense of pride and commitment to the patients and families we serve. We aspire to provide patients and their families with the highest quality of care and service in a family-centered environment. In essence, we are a team of "Great People Providing Great Care."

Nursing Students

As a nursing student, you might already be craving hands-on experience at a highly respected hospital. You may be thinking about where or with which population you want to work after graduation.

At Childrens, a world-class teaching hospital and internationally-recognized leader in pediatric health, we invite nursing students at all stages of learning to explore the real world of working in a hospital setting and experience first-hand the challenges and rewards of this career.

Internship Program

The internship program provides the novice nurse with the knowledge base and skill set needed to transition to competence in clinical nursing practice. While providing the needed skills to meet the organization goals and mission, the program provides nurses with the leadership skills to work collaboratively within a multidisciplinary team. The program bridges the gap between undergraduate education and real-life professional nursing practice, delivering state-of-the art pediatric care.

The program is offered to new graduate nurses from an accredited nursing program with a passion for children. All new graduates, with less than one-year acute care experience, are eligible to participate in the program after obtaining licensure.