1-3 years of experience
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Employment Type:
Full time
Job Category:
Health Care & Medicine
Digital Specialist - Content
(This job is no longer available)
Children's National Health System | Silver Spring, MD
Grad Date

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Job Description


 Minimum Education
Bachelor's Degree

Specific Requirements and Preferences
Bachelor’s degree required preferably in Communications, Journalism, Public Relations, Marketing, or related field

Minimum Work Experience
2 Year(s)

Specific Requirements and Preferences
At least 2-3 years experience working in an enterprise website environment. Heatlhcare experience is preferable/highly desirable.   

Required Skills/Knowledge

Basic project and time management skills. Able to take direction and demonstrate attention to detail, initiative and follow-through on a variety of projects. A self-starter who can manage projects and work within tight timeframes. Ability to work in a fast-paced environment, manage multiple projects simultaneously and prioritize workload. Strong verbal and written communication skills, including AP Style. Knowledge of MS Office, HTML, CMS, Google Analytics, Email systems, design tools. Demonstrates capability to understand and utilize market data and analysis to inform content planning.

Required Licenses and Certifications

Functional Accountabilities

Web Content Development and storytelling
  1. With direction, develop and compelling web content that supports a wide range of services and user groups.
  2. Collaborate with marketing team to ensure that content aligns with user needs and sensibilities
  3. Assist in prioritization of messages/information to ensure strategic marketing outcomes
  4. Work with key stakeholders throughout the organization to establish and create effective strategic content to drive organizational growth goals.
  5. Support PR team to ensure that Children's National news is shared online in a compelling, engaging way
Digital Center of Excellence
  1. Monitor industry trends and best practices and integrates into planning.
  2. Work with web and marketing leadership to develop programs to strengthen and analyze SEO, using results to refine content by
  3. Build relationships with key stakeholders, and develop and maintain strong working relationships with departments to ensure digital channels are updated frequently and accurately.
Communications Platforms
  1. Work with web and marketing leadership, partner in the development of robust owned content platforms supporting Children's objectives.
  2. Develop and edit content for consumer/parent blog and content hub with direction.
  3. Develop and curate news content for other platforms, directed at physicians, researchers and/or general public in alignment with PRM objectives, as directed by web leadership, PR, marketing and research communications.
  4. Develop email and other content, as directed by web leadership and marketing.
Content Management System
  1. Work efficiently within the content management system to make updates to templates, to create new pages, to assign taxonomy, edits, and images.
  2. Train others on how best to accomplish tasks in the CMS.
  3. Work with clients to update departments or sections and gather feedback related to their requirements.

Organizational Accountabilities (Staff)

Organizational Commitment/Identification
  1. Partner in the mission and upholds the core principles of the organization
  2. Committed to diversity and recognizes value of cultural ethnic differences
  3. Demonstrate personal and professional integrity
  4. Maintain confidentiality at all times
Customer Service
  1. Anticipate and responds to customer needs; follows up until needs are met
  1. Demonstrate collaborative and respectful behavior
  2. Partner with all team members to achieve goals
  3. Receptive to others’ ideas and opinions
Performance Improvement/Problem-solving
  1. Contribute to a positive work environment
  2. Demonstrate flexibility and willingness to change
  3. Identify opportunities to improve clinical and administrative processes
  4. Make appropriate decisions, using sound judgment
Cost Management/Financial Responsibility
  1. Use resources efficiently
  2. Search for less costly ways of doing things
  1. Speak up when team members appear to exhibit unsafe behavior or performance
  2. Continuously validate and verify information needed for decision making or documentation
  3. Stop in the face of uncertainty and takes time to resolve the situation
  4. Demonstrate accurate, clear and timely verbal and written communication
  5. Actively promote safety for patients, families, visitors and co-workers
  6. Attend carefully to important details - practicing Stop, Think, Act and Review in order to self-check behavior and performance

About Children's National Health System

Childrens National Medical Center is the only exclusive provider of pediatric care in the metropolitan Washington area and is the only freestanding childrens hospital between Philadelphia, Pittsburgh, Norfolk, and Atlanta. Serving the nations children for more than 130 years, Childrens National is a proven leader in the development and application of innovative new treatments for childhood illness and injury.

Childrens National is proudly ranked consistently among the best pediatric hospitals in America by US News & World Report.

Our Culture

Children's mission is to be preeminent in providing pediatric health care services that enhance the health and well-being of children regionally, nationally and internationally. Through leadership and innovation, Children's creates solutions to pediatric healthcare problems. Children's excels in Care, Advocacy, Research, and Education to meet the unique needs of children, adolescents and their families. Children's leadership realizes that our employees are the heart of our medical center and the soul of our mission. One of our greatest assets is the diversity of our workforce, which adds to the richness of our culture. Teamwork, dedication, and professionalism are essential values and characteristics that make our employees unique.

Childrens internationally recognized team of pediatric healthcare professionals care for more than 360,000 patients each year who come from throughout the region, nation and world. Our employees share a sense of pride and commitment to the patients and families we serve. We aspire to provide patients and their families with the highest quality of care and service in a family-centered environment. In essence, we are a team of "Great People Providing Great Care."

Nursing Students

As a nursing student, you might already be craving hands-on experience at a highly respected hospital. You may be thinking about where or with which population you want to work after graduation.

At Childrens, a world-class teaching hospital and internationally-recognized leader in pediatric health, we invite nursing students at all stages of learning to explore the real world of working in a hospital setting and experience first-hand the challenges and rewards of this career.

Internship Program

The internship program provides the novice nurse with the knowledge base and skill set needed to transition to competence in clinical nursing practice. While providing the needed skills to meet the organization goals and mission, the program provides nurses with the leadership skills to work collaboratively within a multidisciplinary team. The program bridges the gap between undergraduate education and real-life professional nursing practice, delivering state-of-the art pediatric care.

The program is offered to new graduate nurses from an accredited nursing program with a passion for children. All new graduates, with less than one-year acute care experience, are eligible to participate in the program after obtaining licensure.