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Employment Type:
Full time
Job Category:
Portfolio Sales & Marketing Manager - Student Housing
(This job is no longer available)
Grad Date

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Job Description

POSITION: Portfolio Sales and Marketing Manager (PSM) (Full-Time, Exempt)

DIRECT REPORT: Portfolio Manager


This position reports to the Portfolio Manager and is responsible for the oversight, training, administration, and accountability of the Cardinal Way of Leasing (CWoL) platform and a portfolio of multifamily assets' monthly marketing initiatives.

RESPONSIBILITIES (Including but not limited to)

* Execute, train and administer Cardinal's Sales Platform (Cardinal Way of Leasing).
* Execute the approved "Cardinal Leasing Experience" at all properties. This includes, but is not limited to: sales, customer service, leasing technology and marketing, etc.
* Provide regular and consistent feedback to the Leasing Teams with regards to phone and onsite tour performance, via phone, video conference, virtual role playing, and in person role-playing.
* Approve and monitor the execution of each properties Monthly Marketing Plan (MMP).
* Provide on-site leasing, sales training and marketing support when required.


* Managing and assisting with the leasing initiatives for all properties in your portfolio.
* Lead property marketing calls as needed and approve leasing strategies, collateral, specials, advertising and outreach marketing initiatives.
* Hold the Leasing Team Members accountable to the standards clearly outlined in the Cardinal Way of Leasing (CWoL).
* Guide on-site Team Members and ensure proper implementation of all marketing initiatives and activity at your portfolio's properties. This may include: housing fairs, open houses, orientations, property events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.
* Assist the on-site teams in giving leasing tours, answering leasing phone calls and process online inquiries as needed.
* Track and assist in setting weekly leasing goals for each property Leasing Team.
* Provide feedback on counseling records for the on-site Leasing Team Members (TMs) for failure of CWoL shops, training, SOP violations, follow-up effectiveness, weekly leasing goals, etc.
* Work with your Cardinal Operating Group's Marketing Manager as needed.


* Assist in lease file administration and lease audits when present at a property.
* Confirm that the property maintains all compliance in property management systems; Entrata, Yardi, Cardinal U, etc.
* Ensure that online leasing portal follow-up steps and data entry are being completed daily at the property level.
* Review Pre-Lease report daily to ensure for accuracy. Train on Pre-Lease reports as needed.


* Strategic implementation and review of annual marketing plans.
* Provide feedback and ideas on how to improve property marketing plans, calendars, and marketing timelines.
* Monitor effectiveness of marketing mediums and provide recommendations while working with property marketing budgets.
* Complete and assist with property market surveys, university or business relationships and housing cost analysis as needed.
* Assist in training on-site staff to foster and build on established partnerships as well as create new ones, social media and online marketing campaigns, and advertising opportunities.


* 3-5 + years' experience in property management with a focus on leasing and sales.
* Bachelor's degree preferred.
* Strong communication and collaboration skills.
* Ability to motivate and energize a team.
* Ability to analyze leasing data including but not limited to traffic volume, closing ratios,market comparable data, lease signing velocity, rental rates and concession analysis.
* Knowledge of leasing and sales techniques.
* Computer skills, including but not limited to email, internet, Word processing, spreadsheet, data-base, and property management software.
* Knowledge of Microsoft Office and Google Apps for Business.
* Ability to address common inquiries or complaints from residents, prospective tenants, parents, university or property officials, or members of management.
* Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, and percentages.
* Ability to define and solve problems, collect and analyze data, establish facts, and draw valid conclusions.
* Ability to deal with several abstract and concrete variables.
* Understands and complies with all Fair Housing Laws and standards.
* Ability to embody the Cardinal Culture and Cardinal Core Values every day.
* Willingness to travel up to 80%.

COMPENSATION: Biweekly, plus Benefits and Bonus eligibility


The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside of apartment buildings and in all areas of the property including amenities and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant and/or hazardous.


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to use hands to finger, type, handle, or feel and talk or hear. The employee regularly required to stand; walk; reach with hands and arms, and climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions including, but not limited to rain, snow, heat, hail, wind and sleet.

The employee must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty (20) pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Routine local travel is required to attend training classes, client visits, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position. Overnight travel is required to attend property visits, company functions and other situations necessary for the accomplishment of special projects that may be assigned from time to time.

The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions, and perform any other related duties, as assigned by their supervisor.

About Cardinal Group Companies

Since 1996 Cardinal Solutions has been a leading IT solution provider and systems integrator in the central region. Our best practices for solution delivery have helped ensure return on investment for the business and created a track record of "on time" systems deployments. Cardinal Solutions' clients include: American Electric Power Cardinal Health Federated Department Stores Fifth Third Bank Johnson & Johnson Kroger National City Bank Procter & Gamble Target Stores The domain experience of our people is a critical component of our success. Cardinal Solutions' enterprise solution expertise includes: B2B and B2C Portals Business Intelligence Business Process Automation Data Warehouse Systems Electronic Document Solutions Print Stream Solutions Product Lifecycle Management Service Oriented Architectures and Web Services A valuable compliment to our consulting services is the skills development, training and mentoring we provide our clients. Cardinal Solutions offers public, private, and customized training in variety of subject areas including: Business Objects and Crystal Reports Java Academy (Beginner , Intermediate-Advanced Programs) IT Governance and PMO Best Practices Microsoft .Net Academy (Beginner , Intermediate-Advanced Programs) Project Estimating and Resource Planning Project Management Academy Requirements Management XP/Agile Methodologies Cardinal Solutions Group | Toll Free: 888-503-2218 | Contact