Experience:
No experience
Employment Type:
Full time
Posted:
8/20/2017
Job Category:
Marketing
Adobe Audience Manager - 4 to 6 Years - Bangalore
Capgemini | Connellsville, Pennsylvania
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Job Description

Adobe Audience Manager - 4 to 6 Years - Bangalore

Any graduate

Job Responsibilities

Adobe Audience Manager - 4 to 6 Years - Bangalore

 

We are looking for Adobe Audience Manager Professionals with 4 to 6 yrs experience in Bangalore Location

 


Job Description:

 

  • The candidate should have strong hands-on experience in Adobe Audience Manager and have played both technical and functional role in his/her previous assignments.

 

  • The candidate should have strong technical experience in ingesting data from multiple sources in to Adobe Audience Manager.

 

  • The candidate should have experience in setting up traits and segments for both prospecting and remarketing through Demand Side Platforms (DSPs) and AD Exchanges.

 

  • It’s a client facing role and would require strong strategic thinking and maintaining a regular communication with the client’s in-house marketing team.

 

  • The candidate should have decent understanding of Adobe Analytics and able to leverage clickstream data in Audience Manager and setup traits and segments around that.

 

  • The candidate should have decent experience in Adobe Target and should be able to push segments from Audience Manager to Target.

 

  • Knowledge/Qualifications/ Competency / Target Companies: (Mention if any specific skill-set required)
    Adobe Target and Adobe Analytics

 

  • The candidates who are trained by Adobe and officially certified by them would be given higher preference.

 

  • The candidates should have good understanding of the marketing ecosystem and should be able to smartly define segments for both prospecting and re-marketing.

 

  • The candidate should be well-versed with end-to-end CRO process starting from deep-dive behavioral analysis using Adobe Analytics, building test hypothesis, creating a comprehensive test plan, executing the plan in collaboration with client’s in-house Content and Marketing team.

 

  • The candidate should be well-versed with the A/B and MVT fundamentals, and cognizant about the various statistical measures assist in declaring the test as a winner/failure.

 

  • The candidate should be able to handle the client strategically, and put together an optimization plan which respects their business needs and financial targets.

 

 

Experience     :  4 to 6 yrs

Location          : Bangalore

Primary Skill   : Adobe Audience Manager

Contact           : Sonal Lakhe

 

About Capgemini

Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore®, which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of EUR 8.7 billion and employs over 83,000 people worldwide.

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