Experience:
3-5 years of experience
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Employment Type:
Full time
Posted:
8/8/2017
Job Category:
Software Development
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Adobe Dynamic Tag Manager/Developer
Capgemini | Columbus, Ohio
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Job Description

About Capgemini

With more than 193,000 people in over 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2016 global revenues of EUR 12.539 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore®, its worldwide delivery model. Learn more about us at http://www.capgemini.comRightshore ® is a trademark belonging to Capgemini 

Adobe Dynamic Tag Manager

 
Capgemini is seeking an experienced developer/analyst who specializes in Web Analytics, having a background with marketing concepts, mobile/website analysis and optimization.
The responsibilities for the position include the administration, analysis, design, and production support of the Adobe Marketing Cloud product suite:
• Adobe Report & Analytics (Site Catalyst, Discover, Report Builder, and Data warehouse modules)
• Adobe Mobiles Services.
• Adobe Dynamic Tag Manager (DTM)
Responsibilities
• The candidate will work under the supervision of the Project Lead.
• Collaborate with internal business and external partners such as agencies.
• Provide thought leadership for Web and Mobile Analytics.
• Act in an advisory capacity, consulting with key stakeholders to help drive decision making development/tagging strategies for measurement plans.
• Responsible for gathering and defining requirements for multiple business units pertaining to reporting requests and site optimization projects.
• Provide consultative direction to the development team, and enforce best practices and standards. Manage the product and distribution of recurring reporting and ad-hoc analysis.
• Assist with the roll-out of product releases.
• Assist with the administration and support requests.
• Conduct testing and data validation of developed website, tagging, mobile applications, and mobile sites.
• Conduct Quality Assurance testing before implementation (for the above development types)
• Documentation relating to existing processes.
• Continuous improvement of processes.

Musts
• Bachelor’s degree in Computer Science or related discipline, or have equivalent work experience.
• 3+ years Web analytics experience in a high traffic web environment and site testing.
• 2+ years Mobile Services, SDK
• Strong technical design and architectural skills.
• Expert hands-on knowledge with tagging and analytics perspective in Adobe Reporting & Analytics in the following modules: 
o 3+ years -Site Catalyst,
o Discover, Data Warehouse,
o Report Builder
• Understanding of Marketing, and Customer experience.
• Strong knowledge of current best practices and standards to provide direction to developers on tagging methods across various platform (web, mobile web, mobile app)
• Experience in web analytics tracking, testing, and validation.
• Experience in mobile analytics tracking, testing, and validation.
• Experience with creating/validating Solution Design document for the tagging strategy.
• Understanding of SEO and SEM
• Competency in Microsoft Office Products including: Excel, Word, Access, Project.
 

About Capgemini

Capgemini, one of the world's foremost providers of consulting, technology and outsourcing services, enables its clients to transform and perform through technologies. Capgemini provides its clients with insights and capabilities that boost their freedom to achieve superior results through a unique way of working - the Collaborative Business Experience - and through a global delivery model called Rightshore®, which aims to offer the right resources in the right location at competitive cost. Present in 36 countries, Capgemini reported 2007 global revenues of EUR 8.7 billion and employs over 83,000 people worldwide.

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