INTRODUCTION

Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.  Digital luxury positioning and intensive focus on design innovation, quality and heritage icons ensure continued brand purity and relevance globally across genders and generations. Burberry believes that in order to be a great brand it must also be a great company and constantly leverages the energy of its compassionate and creative thinking culture to continually innovate and drive the brand forward. Headquartered in London, Burberry is a design, marketing and retail led business with a global reputation for innovative product design, digital marketing initiatives and dynamic retail strategies.

JOB PURPOSE

Ensuring best-in-class, innovative advertising plans that exceed our brand and commercial targets within North Amercia Region

RESPONSIBILITIES

• Work closely with Director of Media & Marketing to develop strategies for all bought media channels including print, digital display (programmatic and direct), mobile, paid social, paid search, affiliate, out-of-home, TV and emerging media technologies.
• Integrate offline and online channels creating through-the-funnel and streamlined media communications, that deliver against both long and short term goals (against revenue and brand favorability). 
• Ownership of the relationship with regional media agency to ensure flawless execution across all phases of planning and execution, pre- and post- campaign launch. 
• Work closely with consumer insights to utilize econometric data, media research, seasonal learnings and creative strategy to develop targeted seasonal plans that will stand-out and drive traffic and revenue in store and online.
• Manage negotiation of added value programs with media partners, working closely with Burberry Events.
• Seek, investigate and actively pursue innovative communications opportunities, keeping abreast of current events, media trends and target market industry trends that impact business.
• Work cross functionally with all channels of Global and Local US Marketing as well as various Burberry divisional departments including CMD, Retail, Wholesale, Ecomm, Consumer Insights and Finance
• Partner with Accounting and media agency to manage billing process.  Closely track and reconcile media budget.
• Lead regional Influencer Marketing & Native efforts from a bought media perspective in partnership other channels.

PERSONAL PROFILE

• Extensive Media planning & buying experience, both traditional media and digital media.
• Experience with performance media (including programmatic, affiliate and paid search)
• Extensive luxury, or relevant brand experience.
• Familiarity Bachelor’s Degree
• High level negotiation skills
• Extensive retail and branding experience
• Ability to evaluate and change priorities daily and perform efficiently within fast paced      environment
• Excellent communication, organizational, teamwork and relationship building skills
• Strong analytical and reporting skills
• Budget management skills 
• Strong attention to detail and follow through across all projects

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

Posting Notes: USA || New York (US-NY) || New York || Marketing and Communications || Media Planning & Buying || n/a ||