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Product Family Marketing Manager (m/f)
Bombardier | Flowery Br, Georgia
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Job Description

Product Family Marketing Manager (m/f)-TPEM-DEHE01329947


Bombardier Transportation is the number one provider of rail solutions in the world. Our business holds the number one global market position in eight of the ten markets we service. Our product portfolio includes a full range of passenger rail vehicles and we manufacture locomotives, bogies, propulsion and rail control solutions.

At Bombardier, 70,000 employees in 60 countries work together to evolve mobility worldwide - one good idea at a time. If you have a good idea, we'll provide the environment where it will thrive and grow into a great product or customer experience. Your ideas are our fuel.

Purpose of the role

The Product Family Marketing Manager provides product-specific knowledge and competitive intelligence to internal stakeholders. He/She establishes a strong link between Sales and Product Engines/ Product Families.

Key Responsibilities

Feedback market developments for Standardization. 20%

- Verify product developments with regard to customer needs

Collaborate with internal / external experts. 30%

- Train, coach and advice sales with product knowledge

- Support on trade fairs

- Support development of mobility solutions

- Coordinate interfaces with engineering experts in line organization

- Collaborate with third party suppliers

Develop product intelligence. 45%

- Share insights on competitive positioning and BT's differentiation

- Integrate upstream marketing data, upstream technology and R&T data into one planning for products and bids (collaborate with market intelligence department)

- Provide target costing based on target market pricing delivered by market intelligence and in collaboration with cost contributors (procurement, engineering, etc.)

- Gather deep knowledge on competitive landscape and product intelligence

- Provide competitive estimates for cost, quality, performance and time

Recommend best fitting BT product to bid teams or specify key parameter list for concept design. 5%


Bachelor degree in Engineering or equivalent product knowledge

Min 1 year of experience in engineering, procurement, technical sales or strategy

Knowledge of public procurement industry, project industry & investment industry, ideally rail industry

Solid English proficiency level in communications and fluency in German.

Job: Project/Program Management
Primary Location: DE-BR-Hennigsdorf
Organization: Transportation
Schedule: Full-time
Employee Status: Regular

Job Posting:
30.08.2017, 10:03:23 AM

Unposting Date
14.10.2017, 10:59:00 PM

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