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Product Family Marketing Manager
Bombardier | Bruno, Arkansas
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Job Description

Product Family Marketing Manager-TAME-CASB01329939


Product Family Marketing Manager


We are currently looking to recruit a Product Family Marketing Manager

Location: St. Bruno


Bombardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies - built on the four cornerstones of energy, efficiency, economy and ecology - conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany, and has a very diverse customer base with products or services in more than 60 countries. It has an installed base of over 100,000 vehicles worldwide.


Based in St. Bruno, Quebec, you will provide product-specific knowledge and competitive intelligence to internal stakeholders. You also will establish strong link between sales and product engines/families.

Principle responsibilities are to develop, coordinate and manage market and competitive intelligence at product family level including the following elements, Competitor, Customer & Market Intelligence for the benefit of BT within the Product Family for disclosure the Product Engine Team, Senior Management (BTLT), & Sales teams in each Region. Working with the Marketing network within BT and develop an integrated network and database of Product Information, Bombardier Products and Competitors. Help drive intelligence to a new level by means of -new techniques' and innovative ways of information sharing.


1. Define Product Strategy for the Product family long term roadmap and short term bids for the worldwide market:

- Analyse market opportunity pipeline and customer requirements and demands

- Compare, benchmark product family performances versus competition

- Identify key product developments and technologies to catch up and overpass competition

- Integrate upstream marketing data, upstream technology and R&T data into one planning for products and bids

- Provide target costing based on target market pricing delivered by market intelligence and in collaboration with cost contributors and cost specialists (procurement, engineering, etc.)

- Provide performance target in close cooperation with sales on price, LCC, Maintenance, energy consumption and compliance level.

- Provide competitive estimates for cost, quality, performance and time

- Drive the bid strategy together with sales based on product platform strategy balanced with customer evaluation matrix

- Identify Unique Selling Points of the product in comparison to BT`s competitors and the specific customer requirements

- Product book, product data sheets, PF standard presentation and promotion material

2. Collaborate with internal / external experts:

- Interface with the Sales Team in any specific country a market opportunity may exist

- Act as a link between the Sales Team and the Bid Organisation, work closely with the product engine team to identify best fit platform and relevant optimization where required

- Train, coach and advice sales with product knowledge

- Support on trade fairs

- He / She must strive as part of the PE to develop the marketing network within the company. In particular the drive to understand the requirements of our Customers better and be more effective in translating Customer requirements into solutions that deliver competitive advantage.

- Support development of mobility solutions

- Act as a link between the Sales Team and the Bid Organisation, work closely with the product engine engineering team to identify best fit solutions and relevant optimization where required.

- Coordinate interfaces with engineering experts in line organization

- Contribute to the governance process by participating to gate reviews, sales review… as per BT process and provide relevant Marketing inputs to these reviews

3. Feedback market developments for Standardization:

- Verify product developments with regards to customer needs

- Identify competitor product development

- Detecting Market trends and drive them into the PF/PE

4. Gather deep knowledge on competitive landscape and product intelligence:

- Use BT tools to ease storage, sharing and benchmarking

5. Put in place the following KPI (non-exhaustive list) and report results on a monthly basis:

- Order intake

- Market share

- Hit rate

- Profitability


Your Qualifications

- You hold a Bachelor degree in engineering, marketing or business administration;
- You have ten (10) years of experience in engineering, marketing, procurement or technical sales creating & driving innovative product road maps with demonstrated success within complex organisations;
- You have knowledge of public procurement industry, project industry and investment industry, ideally rail industry;
- You own solid level in Microsoft Office Applications, E-mail application;
- You have solid working knowledge in Enterprise Resource Planning systems, eProcurement tools, and Web-Browser;
- You are fluent in English and French both written and spoken.


Everywhere we operate, we reward effort and initiative.

You are encouraged to ask questions and empowered to make decisions.

As an equal opportunity employer, we strive to create a stimulating and open workplace which fosters teamwork, fairness, respect and diversity.

We are helping create a better world.

ECO4 - the formula for energy-saving performance.

By making a difference today, we are helping create a better world for future generations. Having pioneered the philosophy of "The Climate is Right for Trains", we demonstrate this rationale by offering vehicles with practically zero emissions that are almost fully recyclable energy.

Bombardier Transportation is an Equal Opportunity Employer Dedicated to Affirmative Action and Workforce Diversity.

We thank all applicants for their interest; however, only those under consideration will be contacted.

Join us at careers.bombardier.com

Your ideas move people.

Job: General Management
Primary Location: CA-QC-St. Bruno
Organization: Transportation
Schedule: Full-time
Employee Status: Regular

Job Posting:
06.08.2017, 10:44:30 PM

Unposting Date

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