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Job Description

Description Summary

This person will lead cross-functional teams across the organization in the creation, implementation and measurement of strategic communication plans and complex communications initiatives. Advanced organizational and interpersonal skills are required to manage complex business relationships and to coordinate the efforts of business partners throughout the company, cross-functional communications resources, and external resources when needed. A broad knowledge of business, communications and brand goals and strategies will allow this person to provide counsel and create solutions that link tightly to and fuel business results.


  1. Analyze communications opportunities and interdependencies in order to provide strategic communications counsel and problem solving for critical corporate and business issues.

  2. Lead cross-functional business teams and communication project teams in the creation of strategic communications plans that support business goals and brand objectives.

  3. Evaluate effectiveness of communications strategies and tactics and share results to help shape future efforts.

  4. Coordinate implementation process for communications plans and complex projects, keeping project team and business partners regularly informed of progress. Identify barriers and use problem-solving and mentoring skills to help team meet deadlines and budget requirements.

  5. Develop strong relationships with senior staff, business partners, communications staff and external resources (e.g. vendors, community partners) to demonstrate our ability to partner effectively and achieve results that directly support business goals. Set up necessary structures and processes that support ongoing collaboration.

  6. Execute communications strategies and tactics in support of communications plans.


  • Bachelor's degree , preferably in the communications, marketing or journalism field and 7 years of related work experience, or 11 years of related experience in lieu of a degree. 

  • Excellent research, problem-solving and analytical skills.

  • Expert strategic planning skills and thorough understanding of health care business, policy issues and communications trends and measurement.

  • Demonstrated leadership and interpersonal skills for working with business partners and vendors, leading cross-functional teams and making formal presentations.

  • Excellent project and time management skills for juggling many changing priorities and working under tight deadlines. 

  • Demonstrated writing and general public relations skills.

  • Demonstrated personal computer skills in the use of a suite of software tools (such as Microsoft Word, PowerPoint and Excel) and project management tools. ·

Preferred Requirements

  •  Advanced degree in business, public relations or communications is desirable .

  • Professional accreditation such as APR through the Public Relations Society of America and ABC through the International Association of Business Communicators is preferred . ·

FLSA Status


About Blue Cross and Blue Shield of Minnesota

Blue Cross develops tools and resources for group purchasers to use with their employees when talking about health care and health improvement. And, we connect with communities and organizations throughout the state to give them the resources to address health issues in their own backyards. Here are a few of the things you can do in this section: Go to BluePrint for Health® Online for information and support for healthy lifestyle improvements Learn about our health improvement programs and our new fitness discounts Find out about our activities and programs for tobacco reduction Learn about our FluStopSM immunization program and what you can do to prevent the flu Stay informed about the health issues and policies affecting you glossary0|0sitemap0|0privacy home | find a plan | find a doctor | health & wellness | about us | blue cross foundation

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