No experience
Employment Type:
Full time
Job Category:
Information Services
Manager Digital Experience - Affiliate Company Job
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Job Description

Description Summary

Responsible for identifying, defining, and leading customer-facing digital experiences across the enterprise. The incumbent will be responsible for understanding and exceeding the customers’ and business’ expectations. The Digital Experience Manager will accomplish this by tracking emerging digital trends, anticipating market needs, defining appropriate strategies / initiatives, executing and managing digital experience design and development, and measuring experience effectiveness.


  1. Develop, execute, maintain, and monitor a comprehensive digital interaction strategy to increase engagement, use and loyalty.

  2. Create and manage product roadmap and multi-generation product plans to define and communicate future product lines that meeting consumer expectations.

  3. Lead development of and maintain BCBSMN’s Affiliate Company digital experience standards policies, procedures, and rules of engagement.

  4. Lead a team of digital expert user-experience architects to design, develop, and manage the digital experience. Manage the user-experience team including interviewing and hiring employees following required EEO and Affirmative Action guidelines and ensuring employees receive the proper training. Conduct performance evaluation and is responsible for managing employees, including skill and career development, policy administration, coaching on performance management and behavior, employee relations and cost control.

  5. Define key performance indicators and implement enterprise-level measurement, analytics, and reporting methods to gauge success.

  6. Mentor, provide training and educate professionals throughout the organization on emerging trends, changes to existing platforms, and best practices to enhance their understanding of digital.

  7. Partner with Content Strategist to develop capabilities and experiences that support content needs and vision.

  8. Drive innovative ideas to create and deliver best-in-class digital initiatives / experiences to meet BCBSMN’s Affiliate Company’s organizational objectives.

  9. Research and develop methods to learn and understand emerging trends and technologies, to position BCBSMN’s Affiliate Company as industry leaders in digital.

  10. Develop and lead Consumer & Digital Experience team’s iterative planning and testing approach to user experience development and enhancement.

  11. Lead and develop user experience artifacts such as wireframes, mockups, and prototypes for key initiatives.


  • Bachelor’s degree in Graphic or Digital Design, Interface Design, Human-Computer Interaction, Marketing, Communication, PR, Business, Computer Science, or related field; and / or equivalent training or certification in User Experience Design.

  • 7+ years of experience with a combination of user-experience design, digital strategy, and consumer-product management.

  • 3 years direct management experience.

  • Proven track record of successful digital-experience design and/or digital-product development and management.

  • Knowledge of social media, mobile, SEO, UX.

  • Experience with monitoring /measurement platforms and testing tools (E.g., Google Analytics, Optimizely, others).

  • Familiarity and experience with user-experience-design tools (e.g., Sketch, InVision, Axure, etc.) and Adobe suite.

  • Familiarity and experience with content-management systems.

  • Ability to interface / present with senior level and executive management.

  • Ability to embody BCBSMN’s Affiliate Company’s values and represent as digital thought leader.

  • Experience working with integrated marketing teams.

  • Experience collaborating with Business Analysts, Designers, Front-end Developers, and Software Engineers.

  • Demonstrated experience and passion for digital and/or technology.

  • Deep knowledge of digital experience.

  • Significant knowledge of digital best practices and trends.

  • Record of success balancing strategic, analytical, creative, and operational teams to effective implement and execute social-media initiatives.

  • Results-oriented approach driven by organizational and consumer goals.

Preferred Requirements

  • Master’s, advanced degree and/or MBA highly desirable.

  • 10 years in digital.

  • 5 years leading digital teams.

  • Familiarity with front-end development process, tools and frameworks.

  • Familiarity with healthcare and / or finance technology products, systems, and tools.

  • Recognized within digital industry as an expert or thought leader.

  • A strong interest in and knowledge of how healthcare and/or financial organizations use digital properties to engage their consumers.

  • Knowledge of healthcare and / or financial markets (value chain, market dynamics, regulations.

FLSA Status


About Blue Cross and Blue Shield of Minnesota

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