BloomReach helps its customers manage potential duplicate content by creating clusters of equivalent pages and nominating a "canonical" page to represent them all, forcing all BloomReach links to the relevant content to target the canonical page. The additional links to the canonical page will provide a better user experience while improving its page rank and relevance score. Additionally, BloomReach makes the identity of these canonical pages available to its customers, giving them the option to automatically forward all pages in the cluster to the canonical page. This forwarding effectively ...


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