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Job Description

Req Id: 175593 


Bell is a truly Canadian company with over 137 years of success. We are defined by the passion of our team members and their belief in our company’s vast potential.

To ensure we continue to be recognized as Canada’s leading communications company, we’re committed to finding and developing the next generation of leaders. This means creating best-in-class career and development opportunities for our employees.  

If you’re passionate, driven and find yourself seeking interesting work, new challenges and continuous learning opportunities, then we want you to join our team.

The Bell Residential Services team is in the business of enabling customers to connect with people, information and entertainment by delivering integrated products and service experience for consumers while enhancing our competitiveness in the marketplace.  The team provides customers with Bell Home phone, local and long distance services, Bell Internet, Bell Satellite TV and amazing new technologies such as Bell Fibe TV.




Are you energized working in a fast-paced, highly competitive business-to-business environment where you can leverage your well-honed digital marketing and content management skills? 


The Role:

The Bell Small Business Online Digital team is seeking a dynamic and innovative online and digital marketing specialist to support the development and ongoing management of its online strategy and website.Reporting to the Senior Manager, Marketing Communications, you will be responsible for planning and executing a wide a range of online strategies and tactics, for small business segments. Accountabilities will extend across the full spectrum of online and digital management and development – from planning, content development, website maintenance and improvements, to agency management and securing all levels of approvals. 


Key responsibilities:

  • Recommend online strategies and tactics in support of business objectives, campaigns and new product introductions –  ensure alignment with business priorities and objectives, and between online and offline programs. Involves coordinating with colleagues and other marketing managers 
  • Project and agency management – Manage programs end to end, including brief development, negotiating timelines and establishing detailed work-back schedules, and managing the workflow to ensure all projects are delivered on time. Also includes management of revisions, approvals, translations, and quality checks. The role involves working closely with internal marketing partners, legal counsel, brand and product management teams
  • Content development – Write and/or edit a wide range of compelling, high-quality content. Includes managing translations and reviewing and editing French copy
  • Search and social tactics – Work with SEO and social primes to optimize content and define/prioritize search marketing initiatives
  • Online metrics and analytics – Ensure tracking of online activities, analyzing reports for insights and future recommendations and creating executive summaries
  • Lead management – Coordinate lead generation and reporting activities generated by online programs and exploring ways to continually improve lead management processes
  • Issue resolution – Work with technical primes to resolve technical issues as needed
  • Ensure continuous innovation in the range and formatting of online content and programs in order to serve up engaging communications that respond to the needs and interests of target audiences. 


Experience/Core Competencies:

  • Knowledge of online B2B marketing tactics and best practices, an understanding of content management systems (CMS), website usability, online customer experience, search engine optimization (SEO), best practices in web/graphic design, and best practices in digital communications
  • Proficiency in writing and editing, with the ability to translate complex concepts and technical information into material that is compelling, succinct, and easy to understand and appropriate for online channels.  
  • Excellent understanding of online usability and what makes a great customer experience
  • Strong understanding of online metrics and platforms (Adobe/Google Analytics)
  • Careful attention to detail, with high standards of excellence
  • Strong planning, project management, negotiation and organizational skills, with the ability to prioritize tasks and juggle the requirements of numerous stakeholders
  • A strong team orientation, with the ability to work collaboratively with other internal teams and agencies
  • A desire to work in a high-energy, fast paced environment within short deadlines
  • Being at ease communicating with people in many different roles and levels in large organizations
  • Proficiency in English and French (writing, editing, verbal)
    BCE:WKP #Feature *LI-ST1 TC:BM/ 98#li-st1




Bilingualism is an asset (English and French)


Additional Information:

Position Type: Management
Job Location: Canada : Nova Scotia : Halifax || Canada : Ontario : Mississauga || Canada : Quebec : Montreal
Application Deadline: 09/08/2017

Please apply directly online to be considered for this role. Applications through email will not be accepted.


Bell is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of the communities in which we live and serve, and where every team member has the opportunity to reach their full potential.


Created: CanadaON, Mississauga

About Bell

BellSouth Corporation is a Fortune 500 communications company headquartered in Atlanta, Georgia. BellSouth has joint control and 40 percent ownership of Cingular Wireless, the nation's largest wireless voice and data provider with 55.8 million customers. Backed by award-winning customer service, BellSouth offers the most comprehensive and innovative package of voice and data services available in the market. Through BellSouth Answers®, residential and small business customers can bundle their local and long distance service with dial-up and high-speed DSL Internet access, satellite television and Cingular® Wireless service. For businesses, BellSouth provides secure, reliable local and long distance voice and data networking solutions. BellSouth also offers print and online directory advertising through The Real Yellow Pages® and YELLOWPAGES.COM from BellSouth. BellSouth believes that diversity and fostering an inclusive environment are critical in maintaining a competitive advantage in today's global marketplace.

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