Experience:
3-5 years of experience
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Employment Type:
Full time
Posted:
2/21/2018
Job Category:
Marketing
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Marketing Coordinator - Ashley Park
Bayer Properties | Newnan, Georgia
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Job Description

POSITION/PURPOSE:
Primarily responsible for local and regional on-property
Consumer Marketing necessary to ensure awareness of store mix,
drive retailer traffic/sales, and build customer affinity for the
property versus competition. In partnership with Bayer Corporate
Marketing, manage the strategic development and implementation of
property-specific social media, consumer events and PR plans
designed to encourage store participation in order to maximize
tenant sales results.
PRINCIPAL JOB ACTIVITIES:

Event Marketing- Develop and execute annual event plans
reflective of the property positioning and conducive to the needs
of the local market while driving tenant sales performance. Secure
property enhancing sponsorship to reduce expense while improving
the overall event.
Public Relations - Effectively manage development and execution
of the local PR strategy, including media relations with
traditional and non-traditional personalities, event development,
press release generation, seasonal gift guides, event media
advisories and emergency response.
Digital I Social Media - Create and maintain all digital
consumer touch points, including updates as appropriate to the
property website, consumer emails, Facebook and lnstagram. Increase
consumer interaction with digital mediums to drive property visit
frequency and retailer sales growth.
On-Property Marketing - Develop and maintain on-site consumer
communication, including the hand held and hardscape directory,
property signage and event communication.
Retailer-Specific Marketing - Establish strong tenant
communication and partnerships, review retailer's current marketing
approach, and create collaborative marketing efforts to ensure
retailer and property success.
Community Development - Develop individual and organizational
consumer and business contacts within the community (such as
tourism bureaus and charitable organizations) to build the
property's local relationships and growth within the market. These
relationships should reflect ownership's commitment to improve the
quality of life in the community while building the sales
performance of the property.
Performance & Reporting - Responsible for the collection,
reporting, and analysis of retailer sales data and other
appropriate tools to measure the performance of retailer operations
and property marketing strategies.
Leasing Marketing - Support leasing teams in understanding the
local market (geography; demographics; existing and new retailer
opportunities; other) in order to provide additional tools in
securing an optimal occupancy rate.

Project & Budget Management -Assist in development of marketing
budget and manage spending within established budget parameters and
timelines.

REQUIREMENTS:

Bachelor's Degree in Marketing, Communications or related field
required
2-4 years Marketing experience in real estate, retailer or
consumer-driven company
Understanding of event/ PR/ social media strategy and
development
Strong interpersonal/ relationship building skills
Self-starter that is intrinsically motivated
Excellent written and verbal communication skills
Strong ability to adapt solutions to new situations requiring
reasoning based on experience or interpretation
Detail-oriented with strong organizational skills and ability
to multi-task
Proficient digital/computer skills, including Word, Excel,
Power Point, Facebook, lnstagram and the internet
Strong analytical skills
Team orientation
Must be willing and available to work extended hours, including
evenings, weekends, and holidays as necessary

Qualifications

Applicants must be eligible to work in the specified location

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