Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
8/24/2017
Job Category:
Marketing
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Market Segment Manager - Consumer Industry Job
BASF Corporation | Wyandotte, Michigan
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Job Description

Market Segment Manager - Consumer Industry-1703267

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, age, citizenship, color, religion, sex, marital status, national origin, disability status, gender identity or expression, protected veteran status, or any other characteristic protected by law.

Description
At BASF, we create chemistry through the power of connected minds. By balancing economic success with environmental protection and social responsibility, we are building a more sustainable future through chemistry. As the world's leading chemical company, we help our customers in nearly every industry meet the current and future needs of society through science and innovation.

We provide a challenging and rewarding work environment with a strong emphasis on process safety, as well as the safety of our employees and the communities we operate in, and are always working to form the best team-especially from within, through an emphasis on lifelong learning and development.

And we are constantly striving to become an even better place to work. BASF has been recognized by Forbes Magazine as one of America's Best Employers in 2016. Come join us on our journey to create solutions for a sustainable future!

Where the Chemistry Happens…

The Market Segment Manager is responsible for leading the marketing and business development activities for Performance Materials North America into key consumer product segments. This includes developing and implementing segment strategies, identifying and prioritizing attractive application areas, coordinating technical development activities, creating market commercialization strategies, and managing relationship with key OEM's that will lead to above-average market growth for the Performance Materials (PM) Consumer business. The role also requires strong coordination with Sales and with colleagues in Europe and Asia to share and translate opportunities.

Market Segment Manager, Consumer (1703267) - Wyandotte, MI

Formula for Success: You Will…
- Develop and implement marketing strategy for the defined segment(s).
- Identify market needs for new products, applications, and/or services
- Develop unique value propositions for market sub-segments
- Conduct market segmentations and prioritize customer growth opportunities to focus BASF's resources
- Monitor segment profitability and develop strategies to improve sustainability and growth
- Coordinate segment strategies with global colleagues to insure consistent pricing and positioning with global customers
- Effectively communicate plan throughout the organization to drive engagement and support
- Regularly monitor and report status of segment strategy implementation to defined KPIs
- Maintain segment technology roadmap and growth pipeline.
- Initiate innovation projects within segment to secure growth and provide on-going prioritization of opportunities
- Identify new market innovation opportunities
- Business Development
- Manage relationships with target OEM's to support business development activities
- Identify and assist in the development and closure of new business targets with the sales teams
- Provide supporting sales tools (e.g., presentations, brochures)
- Provide leads and account direction for sales
- Lead new product and/or application launches.
- Develop/maintain industry and segment knowledge and track emerging trends.
- Attend/exhibit/present at key conferences
- Develop and maintain key industry relationships
- Develop and maintain key customer relationships
- Contribute as core member of the Global segment team.
- Develop communication plans which support segment strategy.

Create Your Own Chemistry: What We Offer You…

Adding value to our customers begins with adding value to you. You@BASF is the suite of benefits, perks, programs and unique opportunities we offer to support you-the whole you-in all stages of your life and career. With you@BASF, you create your own chemistry.

The total rewards that you receive as a BASF employee go way beyond a paycheck. From competitive health and insurance plans, to robust retirement benefits that include company-matching contributions, to making sure you never stop learning, we believe investing in you is investing in our success. Working for a large, global organization, you'll have a chance to grow professionally and personally, expand your network and build a rewarding and dynamic career.

Qualifications - BASF recognizes institutions of Higher Education which are accredited by the Council for Higher Education Accreditation or equivalent

Ingredients for Success: What We Look for in You…
- Bachelor's degree required, preferably in Engineering or a related technical discipline; a degree in other disciplines with proven marketing experience in products of a similar technical complexity will be considered.
- A minimum of 10 years of experience in marketing, sales, or product management.
- Experience with engineering plastics and/or polyurethanes is strongly preferred.
- Proven experience in developing and executing marketing and strategic plans is a plus.
- Experience in building and managing complex customer relationships is desired.
- Must possess high degree of leadership and organizational skills and the ability to influence various functional groups to achieve goals.
- Excellent prioritization and project management skills.
- Persuasive presentation development and delivery skills (internal and external).
- Ability to analyze complex business systems and value chains using information from a variety of sources.

Primary Location: US-MI-Wyandotte
Function: MARK - Marketing
Job Type: Standard
Shift: Day Job
Organization: N-PMN-Performance Materials NA

About BASF Corporation

BASF SE, formerly BASF AG, is a Germany-based chemical company. The Company has six business segments: Chemicals, Plastics, Performance Products, Functional Solutions, Agricultural Solutions, and Oil & Gas. Chemicals segment offers products in the chemical, electronic, construction, textile, automotive, pharmaceutical and agricultural industries. Plastics segment offers a range of products, system solutions and services. Performance Products help its customers to improve their products and processes. Functional Solutions segment bundles system solutions and products for customers and industries. During the year ended December 31, 2008, the Company acquired Revus Energy ASA (Revus), an oil and gas exploration and production company. On September 26, 2008, it acquires Attapulgite Mining, Inc. On December 15, 2008, it acquired the concrete admixture business of Kejie Admixture Science & Technology Co. Ltd. (Kejie). On December 19, 2008, BASF AG acquired Sorex Holdings Ltd.

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