Experience:
5+ years of experience
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Employment Type:
Full time
Posted:
4/22/2019
Job Category:
Marketing
Campaign Manager, Americas Territory Marketing, Demand...
(This job is no longer available)
Autodesk | Boston, MA
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Job Description

Campaign Manager, Americas Territory Marketing, DemandGen

Location: Boston, MA - United States

Job ID: 19WD33059

Position Overview

As a Campaign Manager for the Americas Territory Marketing team, you will be responsible for developing, executing, and optimizing marketing programs that drive demand and keep customers and prospects engaged throughout the funnel. You will have full ownership of all marketing channels that impact sales pipeline for campaigns and initiatives with an emphasis on specific industry segments. You will work within Global Demand Generation and in collaboration with other functional groups to prioritize effort and marketing spend to deliver business impact. You should have proven success running data-driven marketing programs that deliver business results; and a track record of collaboration to execute programs that achieve business objectives.

This position reports to the Campaign Management Team Lead, Americas Territory Marketing, Demand Generation

Responsibilities

* Deploy and adapt global marketing campaigns to the Americas markets to balance both inbound content marketing and outbound targeted marketing


* Manage budget to meet deadlines and maximize ROAS


* Ensure continuous testing, piloting, and optimization of marketing tactics and content through data-driven analysis


* Manage lead qualification process and maximize lead-to-opportunity conversions by our Inside Sales team


* Partner with Americas Sales teams to communicate campaign plans and ensure business alignment


* Develop monthly and quarterly reports on performance for key stakeholders and management team


* Pursue opportunities to share learnings with, and adopt best practices from, other campaign managers


* Provide actionable guidance for Autodesk partners to enable them to amplify our industry and persona-specific messaging and campaigns



Minimum Qualifications

* Bachelor's Degree (Business, Economics, Finance or a related field)


* Proven track record and 5 years of experience in demand generation marketing or equivalent


* Love for data-driven decision making and campaign optimization


* Strong sense of ownership with a bias for action and willingness to roll up your sleeves


* Enthusiastic and dedicated approach to connecting with stakeholders to gain an understanding of their needs and translate those into action plans


* Team player with excellent communication and presentation skills


* Able to travel up to 10%



Preferred Qualifications

* Demonstrated understanding and capability to leverage analytics tools to drive actionable insights


* Experience working with Salesforce.com, Marketo or other leading CRM and marketing automation tools


* Self-starter who can take a big idea or a complex problem, mine data to create insights and establish a point-of-view


* Desire to learn in a fast-paced environment



About Autodesk

With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital artists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.

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About Autodesk

Autodesk, Inc. is a design software and services company. The Company offers products and solutions to customers in the architectural, engineering and construction, manufacturing, geospatial mapping, and digital media and entertainment markets. The Company's two-dimension (2D) horizontal design solutions include AutoCAD and AutoCAD LT. In addition, it offers a range of 2D and 3D discipline-specific design and documentation tools. The Company is organized into four reportable operating segments: Platform Solutions and Emerging Business and Other (PSEB), which accounted for 44% of its net revenue during the year ended January 31, 2009 (fiscal 2009), Architecture, Engineering and Construction (AEC), which accounted for 23% of its net revenue in fiscal 2009, Manufacturing Solutions (MSD), which accounted for 21% of its net revenue in fiscal 2009, and Media and Entertainment (M&E), which accounted for 11% of its net revenue in fiscal 2009.