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Social Media Manager, Infrastructure Industry Marketing
Autodesk | Boston, Massachusetts
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Job Description

Social Media Manager, Infrastructure Industry Marketing

Location: Boston, MA- United States

Job ID: 18WD30426

Position Overview

Are you passionate about social media marketing and storytelling? Do you like to build strategies that allow brands to engage with their audiences in meaningful ways?

We are looking for a talented Social Media Manager to create and maintain a strong social media presence for Autodesk's Infrastructure business. Your role is to execute on the vision and strategy for the Infrastructure business line on social media by developing social media strategies, conceptualizing and overseeing the creation of original content as well as analyzing and reporting on campaign results.

So, if you are a tech-savvy, data-driven self-starter who keeps their finger on the pulse of the social media industry, we would like to hear from you!


* Build and execute on platform-specific social media strategies that increase web traffic and build brand affinity with relevant audiences
* Research and analyze audience behavior to optimize content and posting strategies
* Employ social listening to gather valuable customer insights and build relevant communication strategies
* Create and manage an editorial calendar and posting schedule
* Report on ROI and campaign results
* Collaborate with other teams for impactful results on cross-functional campaigns
* Independently manage social media budget with a view to constantly optimize spending
* Suggest new ways to engage existing and prospective followers through social media
* Oversee creation of and / or develop original, platform-optimized content
* Develop social media strategies that support the full purchase funnel by tracking and analyzing site behavior
* Lead customer advocacy and influencer program
* Lead community management program
* Stay up-to-date with changes in all social platforms ensuring maximum effectiveness

Minimum Qualifications

* Experience in content/social marketing arena
* BA/BS degree, preferably in Business Administration or a relevant Marketing field
* Proven work experience as a social media manager with a portfolio of successful and integrated social media campaigns at a global scale
* Expertise in all leading social media platforms
* Ability to work cross-functionally across teams to identify key themes and needs for the business
* Ability to identify future trends in digital technologies and act proactively
* Good understanding of SEO, keyword research and Google Analytics
* Ability to deliver and art direct development of creative content (text, image and video)
* Exceptional communication skills and ability to prioritize and manage multiple projects
* Experience managing marketing budgets and demonstrating ROI
* Ability to work effectively in global virtual teams, and dispersed teams
* Demonstrates initiative and is self-driven
* Thrives in a dynamic environment where requirements shift to meet changing business needs
* Data driven marketer who uses market intelligence and analytics to measure and optimize marketing efforts and programs

Preferred Qualifications

* Strong verbal and written communication skills that can be used to explain complex technical topics in a clear and straight forward manner
* Detail oriented individual that enjoys problem-solving and constantly innovating
* Familiarity working with Civil Engineering or AEC engineering service provider firms or B2B software or SaaS based businesses

Top Signs That You're a Strong Candidate

* You're a marketing innovator. You understand modern marketing methods and use of analytics and automation to target prospects, and have the innate ability to nurture your prospects through the buyers' journey
* You're strategic and tactical. You provide input to the industry GTM strategy to ensure marketing is relevant and leveraged. You strategically add value to the marketing and sales process, as well as roll up your sleeves to execute on tactical programs and plans to get things done
* You have a reputation for execution and results. Not only can you create, propose and sell your program ideas, you are known for driving alignment with strategy, marketing operations and sales and executing upon programs, assets and agreed deliverables

About Autodesk

With Autodesk software, you have the power to Make Anything. The future of making is here, bringing with it radical changes in the way things are designed, made, and used. It's disrupting every industry: architecture, engineering, and construction; manufacturing; and media and entertainment. With the right knowledge and tools, this disruption is your opportunity. Our software is used by everyone - from design professionals, engineers and architects to digital scientists, students and hobbyists. We constantly explore new ways to integrate all dimensions of diversity across our employees, customers, partners, and communities. Our ultimate goal is to expand opportunities for anyone to imagine, design, and make a better world.


About Autodesk

Autodesk, Inc. is a design software and services company. The Company offers products and solutions to customers in the architectural, engineering and construction, manufacturing, geospatial mapping, and digital media and entertainment markets. The Company's two-dimension (2D) horizontal design solutions include AutoCAD and AutoCAD LT. In addition, it offers a range of 2D and 3D discipline-specific design and documentation tools. The Company is organized into four reportable operating segments: Platform Solutions and Emerging Business and Other (PSEB), which accounted for 44% of its net revenue during the year ended January 31, 2009 (fiscal 2009), Architecture, Engineering and Construction (AEC), which accounted for 23% of its net revenue in fiscal 2009, Manufacturing Solutions (MSD), which accounted for 21% of its net revenue in fiscal 2009, and Media and Entertainment (M&E), which accounted for 11% of its net revenue in fiscal 2009.

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