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Employment Type:
Full time
Job Category:
Market Segment Manager Job
Armstrong | Lancaster, Pennsylvania
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Job Description

Market Segment Manager 
Job: Marketing
Primary Location: Lancaster, Pennsylvania
Other Locations: 
Employment Status: Full-Time
Travel: 50%



Armstrong Flooring, a division of Armstrong World Industries, Inc., has a job opportunity for a Market Segment Manager to be located in Lancaster, PA. Under the direction of the Director of Commercial Marketing, the Market Segment Manager will be responsible for ensuring achievement of the business plan objectives by understanding segment opportunity, growth and trends. The Market Segment Manager acts as the liaison between Armstrong Flooring marketing, sales and the market segment itself. As such, this position will help to identify both marketing and sales strategy for the segment, be a stakeholder in new product development targeted toward the segment, target a list of key strategic projects within the segment and create product positioning, promotion and marketing plans to best position our brand in the segment.


Key Responsibilities of the Market Segment Manager:


  • Acting as the liaison between Armstrong Flooring and the market segment, including engaging in segment associations, participating on boards and committees, speaking at relevant events, networking at trade shows and writing articles for segment publications
  • Creating stakeholders who will extend our voice through the segment
  • Identifying product and service gaps and unmet needs applicable to the segment and communicating those opportunities to the Product Managers and business team
  • Understanding both the segments within the Segment, and the competitive landscape
  • Working with the Commercial Senior Marketing Manager and Marketing Specialists to develop the launch elements, programs, marketing tools and distribution plans targeted toward the segment
  • Participating in the development of the Marketing budget and Sales budget
  • Acting accountable for the segment marketing budget
  • Working with Sales and Product Management on targeted key projects to appropriately price, position and close sales
  • Providing segment-focused sales team training
  • Writing creative briefs and marketing plans for marketing communication initiatives
  • Tracking the effectiveness of segment marketing programs


Required Qualifications for the Market Segment Manager:


  • Bachelor’s Degree in Business, Marketing or other related field
  • 8+ years of experience in sales and strategic marketing
  • Prior flooring or interior product experience
  • Knowledge of the Healthcare, Education, Corporate or Retail contract market segments with B2B sales or marketing experience
  • High-level knowledge of market conditions, particularly within targeted segments as well as knowledge of all company’s products, policies and practices
  • Knowledge of long-range and operational planning techniques
  • Excellent communication skills, both written and verbal
  • Knowledge of marketing segmentation, brand positioning and brand awareness


Benefits offered by Armstrong World Industries:

Armstrong offers competitive benefits including medical, dental, prescription drugs, life insurance, long term disability coverage, vacation and product discount programs.


About Armstrong World Industries:

Established in 1860, Armstrong World Industries, Inc. is a multi-billion dollar global leader in the design and manufacture of floors and ceilings with a focus on innovation, design, and environmental sustainability. Based in Lancaster PA, Armstrong serves both the residential and commercial markets operating plants and distribution centers in eight countries with over 9,000 employees worldwide.


About the Location (Lancaster, PA):

Located in South Central Pennsylvania, Lancaster is ideally situated for easy access to major metropolitan cities such as Philadelphia, Baltimore, Washington DC and New York City. Lancaster offers a vibrant arts and entertainment community with wonderful historic sites, B&Bs, museums, world class shopping, entertainment venues and restaurants.  Click here to read stories about Armstrong employees and how they have found “home” in Lancaster County and surrounding areas.


How to Apply:
Armstrong is an Equal Opportunity Employer M/F/Disabled/Vets. Apply online at http://careers.armstrong.com/
Req ID: [[id]]

Job: Marketing 
Primary Location: Lancaster, Pennsylvania
Other Locations: 
Employment Status: Full-Time
Travel: 50%


Notice to Staffing Agencies, Placement Services, and Professional Recruiters

Armstrong World Industries, Inc. has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Armstrong employees directly in an attempt to present candidates.

Armstrong will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Armstrong, including unsolicited resumes sent to an Armstrong mailing address, fax machine or email address, directly to Armstrong employees, or to Armstrong’s resume database will be considered Armstrong property. Armstrong will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Armstrong will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees.

Armstrong will not pay a fee to any Recruiter that does not have a signed Armstrong contract in place specific to the position for which the resume was submitted. 

Recruiting vendor agreements will only be valid if in writing and signed by Armstrong’s Corporate Talent Acquisition Manager or his or her designee. No other Armstrong employee is authorized to bind Armstrong to any agreement regarding the placement of candidates by Recruiters.



About Armstrong

The Lance Armstrong Foundation (LAF) inspires and empowers people affected by cancer. We help people with cancer focus on living; we believe that unity is strength, knowledge is power and attitude is everything. From the moment of diagnosis, the LAF provides the practical information and tools people with cancer need to live life on their own terms. The LAF serves its mission through advocacy, public health and research. Founded in 1997 by cancer survivor and champion cyclist Lance Armstrong, the LAF is located in Austin, Texas.

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