Allegiance Technologies was founded in April 2000 by Gary K. Rhoads, PhD. Dr. Rhoads, an expert in customer retention and loyalty consulting and research, holds the Steven Mack Covey Professorship in Marketing and is the Associate Director of the Entrepreneur Program at the Marriott School at Brigham Young University. Dr. Rhoads has been conducting studies in the fields of customer and employee satisfaction, retention, and loyalty for over a decade. Dr. Rhoads founded Allegiance Technologies to develop a system that would assist organizations of all types and sizes in their efforts to more effectively ...


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