Responsible for the global strategic marketing activities related to the Cascade Microtech systems products line. This person provides marketing leadership to the probes product groups which consists of engineering probes and production probe cards.
This position provides the overall positioning, product strategy and direction, and communications objectives for the assigned product group. It also sets market requirements, project priorities, and resources allocation for those assigned products.
This position is accountable for the following activities (at a minimum): - Creation of product, software and solutions Market Requirements Documents to include the identification of Total Available Market, Served Addressable Markets and Share of Market; - Interacts with Market Development and Customer Operations to insure the success of the products in key strategic market segments and with key accounts; - Functions as part of a cohesive team to include Product Marketing Managers and Market Development Managers across all of Cascade Microtech to insure that the Company's products are consistently competitively advantaged; - Development of business cases to support market and business development; - Articulation of a product line Profit and Loss (P&L) based upon engineering and manufacturing input to a business case; - Articulation of customer use cases to support product, software and solutions definition and development; - Articulation of financially-sophisticated Value Propositions to support the competitive positioning of the products, software and solutions in the market; - Articulation of value pricing propositions that support high margin contribution for the Company's products in the market; - Articulation of target and key account positioning strategies in support of sales activities; - Development and articulation of fact-based and current competitive intelligence that includes product and financial positioning vis a vis critical extant and emergent competition; - Leads the New Product Introduction (NPI) process to insure that new products are "launched and latched" in the channel to create early successes. NPI includes beta testing, channel training, assisting in collateral development, and insuring the go-to-market success of new product launches; - Articulates SMART objectives to insure product and organizational success; - Monitors, measures and reports on the "metrics that matter" to permit the organization to recognize the successes and failures of its product marketing efforts; - Participates in strategic planning activities to include articulation of organic and inorganic growth opportunities; - Regularly trains the sales channel (direct and indirect) such that the knowledge of marketing is transferred to the channel as part of NPI; - Cross-functional engagement with sales, applications engineering (Center of Expertise), engineering, R&D, manufacturing, finance and corporate communications as part of NPI is essential.
May manage a small, highly focused marketing team. Establishes operational objectives and work plans, and delegates assignments as appropriate while providing leadership, direction and coherence. Coordinates the objectives of the marketing group and also aligns goals and objectives horizontally across functional lines synergizing with all groups toward the strategic intent of the Company.
The position is also responsible for working with MARCOM on product related activities including a focus on lead generation, sales support, strategic partnerships, and related channels support. Also identifies key accounts and then works very closely with sales management on major account activities appropriate for their product lines to gain share.
Regularly interacts with senior management and executive levels on matters concerning several functional areas, and/or customers. Requires the ability to change the thinking of, or gain acceptance from, others in sensitive situations, without damage to the relationship.
Requires a Bachelor's degree in Electrical Engineering or Physics. An MBA or equivalent experience managing marketing functions would be a major plus. 10 years minimum experience in marketing or general management required. Sales experience would be a great advantage.
Technical Skills and Knowledge
Requires hands on understanding of the semiconductor industry. Knowledge of "back end" semiconductor process testing and instrumentation would be major advantage. Fully comprehends and can articulate the semiconductor "supply chain" from design through packaging, to include an understanding of the fabless and OSAT/foundry relationships.
Has an understanding of the semiconductor design and fabrication process and its impact on test requirements.
Has a clear and unassailable drive to operate from data and is data-driven in decision making and leadership.
Must have proven examples of the ability to lead, mentor and coach both individual contributors and other managers in achieving success. Requires excellent listening and presentation development/delivery skills, a proven record of one to one negotiation success and strong overall verbal and written skills.
Must have the ability to travel as much as 50 % of the time both domestically and internationally to customer sites, subsidiary offices and appropriate sales/ marketing events.
Benefits of Working for Cascade Microtech
Cascade Microtech prides itself on maintaining a competitive and flexible benefits package. We offer a minimal waiting period for health benefits (first of month on or after your hire date), eligibility for regular (non-temporary) employees working 20 hours per week and over, and extend these benefits to domestic partners.
For more information on the benefits of working for Cascade Microtech see the [ benefits page ] for this location.
Cascade Microtech is an Equal Opportunity/Affirmative Action Employer.