When employers are deciding which schools to target during their college recruiting initiatives, they often don’t have a clear idea of which schools have a talent pool that is most in line with their opportunities. To help employers identify these target schools, AfterCollege has designed a featured announcement service that relies on metrics, not luck, to seek out the best talent.
Employers can post featured announcements in our weekly email digests to identify which academic departments and student associations will generate the most interest in their message and opportunities. After the announcement campaigns are delivered, employers are provided with an analysis that enables them to see which career networks generated the most click-throughs.
Example:
A well-known employer in the defense industry used an AfterCollege featured announcement to promote its job opportunities in a weekly digest going out to computer science, IT and computer engineering departments. After two weeks, they were able to see which departments and groups generated the most click-throughs to their featured announcement in our email digest.
The employer in this example not only promoted their opportunities through a proactive email. They also gathered valuable insight that will allow them target more of their future efforts to the schools that are most likely to generate the best response.
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