New Study Reveals Multi-Generational Career Search Preferences

August 06, 2007

NEW YORK, NY—(MARKET WIRE)—Aug 6, 2007 - Bernard Hodes Group, a leading global provider of integrated talent solutions, and AfterCollege, the nation’s largest career network specializing in recruitment at the college level, recently released the results of a survey of employees currently in the workforce and students slated to enter the workforce. A total of 1,209 alumni and 1,312 students completed the survey (in the first quarter of 2007) which reveals how differently each generation seeks employment. The survey will help employers understand how to better adapt their recruiting approach when reaching out to multi-generational candidates.

“We have predicted for some time now that with four generations in the workforce, recruiters will have to change how they approach candidates,“ said Karen Hart, senior vice president, Bernard Hodes Group. “The data and information from the survey will help guide recruiters to understand the needs of this new workforce, and how they compare to their generational counterparts.“

The survey was conducted among a wide variety of majors and industries including areas such as: engineering; business/marketing/management; health care; education/training and information technology. Some survey insights included:

* Members from the segments are very different in regards to their workplace attitudes and behaviors.
* Nearly half of the students reported that their parents help influence their career choices.
* The factor “opportunities for advancement” was ranked as most important by more than a third when considering an employer. Slightly fewer ranked salary most important.
* Almost half of all respondents reported that they would use an employer blog if available.
* Online resources play a key role in attracting and interacting with recruiters.

“It’s not surprising that the job search is moving almost exclusively to the Internet,“ said Karen Heifferon, director, AfterCollege. “The areas with a real departure from the norm were the job influencers and employer choice determinations. That’s where companies and recruiters need to really take notice and see where their efforts are measuring up.“

For more information or to access the full report, please visit http://www.hodes.com, or http://www.aftercollege.com.

About AfterCollege

Founded in 1999, AfterCollege, Inc. (http://www.aftercollege.com) is the nation’s largest web-based employment network specializing in recruitment at the college and alumni level. AfterCollege provides employers with direct access to students through an exclusive network of over 1,300 academic departments and student groups as well as a proprietary database of more than 19,000 faculty, and student group contacts at the nation’s top universities. AfterCollege, Inc. is based in San Francisco, California.

About Bernard Hodes Group

As a fully integrated recruitment communications and staffing solutions provider, Bernard Hodes Group (http://www.hodes.com) offers solutions that often combine multiple service offerings from the Company’s core competency areas: Recruitment Marketing; Sourcing/Response Management; Hiring Process Re-engineering; and Staffing Technology (http://www.hodesiQ.com). All solutions are developed and measured within the Company’s 360-degree process methodology. The Company’s Health Care Division is staffed by RNs with clinical, managerial and recruiting experience. In addition, Bernard Hodes Group has health care strategists in many of its offices nationwide. The Company is headquartered in New York, with over 80 offices and affiliates around the globe. Bernard Hodes Group is a wholly owned subsidiary of Omnicom Group, Inc. (NYSE:OMC - News), one of the world’s leading marketing communications companies. Bernard Hodes Group serves thousands of clients in virtually every industry, helping them to attract and retain talented workers in every skills set.

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Media Contact

Angela Chen
415-263-1300